A Google Ads agency that optimises for revenue, not just clicks.

There is no universal minimum. The right ad budget depends on your industry's average cost-per-click, your target CPA, and the volume of conversions you need to hit your revenue goals. In our experience, most small businesses, B2B, and SaaS brands in India see a workable learning period with a monthly ad budget between ₹50,000 and ₹2,00,000. E-commerce and D2C brands typically require more to cover shopping campaigns across a catalogue. We help you model the right starting budget before you spend a rupee.

Unlike SEO, Google Ads can generate leads and conversions from day one, once the campaign is properly structured and conversion tracking is in place. The first two to four weeks typically involve gathering baseline data and tightening the campaign against early signals. Most brands see stable, optimised performance within six to eight weeks of a well-structured launch.

ROAS (Return on Ad Spend) measures the revenue generated for every rupee spent on ads. A 4x ROAS means you earned ₹4 for every ₹1 spent. CTR (click-through rate) only tells you how many people clicked; it says nothing about whether those clicks generated revenue. Most agencies optimise CTR because it is easy to report. We optimise ROAS because it is what actually determines whether your campaigns are profitable.

We manage the full range: Search campaigns, Display campaigns, Shopping Ads, YouTube Ads, Performance Max, and Remarketing. The campaign mix we recommend depends entirely on your product type, buyer journey, and revenue model, not on what is easiest to run.

Google Ads delivers immediate visibility and can be scaled up or down based on demand. SEO builds a compounding organic asset over six to twelve months. Ads stop the moment you stop paying; SEO continues delivering. Most high-growth brands use both: paid search for immediate demand capture and revenue generation, SEO for long-term cost reduction and brand authority. First Launch is built to run both in a coordinated strategy.

Google Ads works for almost every industry; the approach varies. Healthcare, SaaS, Fintech, D2C, and Energy brands each have different buyer behaviours, keyword economics, and campaign structures that perform. The key is matching the campaign type and bidding strategy to how your buyers actually search and decide. We have run campaigns in all five of these categories and bring that institutional experience to each new engagement.

Underperformance is a signal, not a failure, provided the data is clean and the conversion tracking is correct. Our Google Ads experts analyse at the keyword, ad group, and campaign level to identify whether the issue is audience quality, ad relevance, landing page conversion rate, or bid strategy. Then we restructure what is broken rather than adjust bids and hope. You are informed of what changed and why at every step.

We set up Google Tag Manager and Google Ads conversion tracking for every client before a campaign launches. Depending on your business model, we configure form submissions, phone call clicks, purchase completions, or custom events as conversion actions. For e-commerce brands, we also integrate Google Analytics 4 enhanced e-commerce reporting and import goals into Google Ads for unified attribution. Clean conversion data is non-negotiable. It is the foundation every bidding decision rests on.

First Launch is headquartered in Bangalore, and that local footing shapes how we run campaigns for brands across Karnataka: we understand regional search behaviour, local competitor pricing, and the seasonal patterns that affect categories like healthcare, real estate, and D2C in this market. That said, the majority of our Google Ads accounts serve brands across India and internationally, so being Bangalore-based means faster turnaround and in-person availability for local clients, not a limitation on who we work with.