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Social Media Marketing
Social Media Marketing That's Accountable to Revenue, Not Likes
We're a Bangalore-based social media marketing agency that engineers full-funnel organic and paid social — across Instagram, LinkedIn, YouTube, Facebook, Pinterest and WhatsApp. Every post, every rupee of ad spend, every report ties back to one thing: predictable business growth for SaaS, D2C, Healthcare and Fintech brands.
300+ brands scaled
Weekly reporting, not monthly
Acquisition · Conversion · Retention
Campaign Performance
Organic + Paid Reach — 6 Months
Instagram
YouTube
LinkedIn
Pinterest
464%
YouTube Reach Growth
92K+
Pinterest Impressions
300+
Brands Scaled
Let's start with what's broken
Most social media spend can't tell you what it earned
Most agencies optimise for what looks good in a deck. We optimise for what shows up in your CRM.
Here's the uncomfortable truth most agencies won't open with: a lot of social media marketing looks busy and proves nothing. Follower counts climb, reels get views, the deck looks great — and nobody in the room can connect any of it to revenue, leads, or retention.
That's not a creative problem. It's a structure problem. When content, paid media, and reporting are run by three disconnected vendors, the work optimises for whatever's easiest to screenshot — vanity metrics — instead of what actually moves the business.
First Launch runs it differently. One cross-functional team owns the full journey — acquisition, conversion, and retention — so the strategy is built to link to your numbers from day one. And we'll tell you early when something isn't working, instead of dressing it up at the end of the month.
What vanity reporting looks like
Follower count & profile visits
Impressions, reach, and saves
Likes, comments & shares
What First Launch reports instead
Pipeline revenue & qualified leads
Customer acquisition cost (CAC)
Lifetime value & retention rate
ROAS & spend-to-revenue attribution
Full-funnel, not fragmented
Social media that works across the entire customer lifecycle
Very few channels can acquire and retain. Social does both — when it's engineered to. We build campaigns that earn attention at the top, convert it in the middle, and keep customers coming back at the bottom.
Acquire
Discovery-led reach
Discovery-led organic content and precision paid social that reach the exact people most likely to buy. No other channel lets you reach a 28-year-old fintech professional in Bangalore who has already shown intent to switch products — paid social does, and we build campaigns that use that targeting to the full.
Convert
Creative built for action
Creative built to drive an action, not applause. Lookalike and intent-based audience modelling, A/B multi-variant ad testing, landing-page alignment, and conversion tracking that proves what each campaign returned — down to the rupee.
Retain
Revenue from existing buyers
Community management, retention content, and WhatsApp and email-adjacent flows that turn first-time buyers into repeat revenue — the part of social media ROI most agencies quietly ignore.
Where your audience already is
Six platforms. One revenue-first strategy.
We don't post everywhere for the sake of it. We pick the platforms where your buyers actually decide — and run each one with a job to do.
Reels-led reach, UGC, and shoppable content that builds brand recall and drives D2C conversions. Our discipline here is creative velocity — testing fast, scaling what lands.
Still the backbone of paid social in India. We use Meta's ad architecture — pixel, Conversions API, lookalike audiences, Advantage+ campaigns — to deliver efficient reach and measurable ROAS across Facebook and Instagram together.
The highest-intent channel for B2B and SaaS. We turn dense products into thought-leadership and demand-gen content, position founders as category voices, and run native lead-gen campaigns that lower CAC.
YouTube
Long-form authority plus Shorts for discovery. We build channels that compound — educational depth for trust, short-form storytelling for reach (the same engine behind our 464% reach growth for a trading platform in 90 days).
An underrated, high-intent discovery engine for D2C, interiors, lifestyle, and e-commerce. We treat it as a visual search channel — keyword-optimised pins that drive qualified traffic long after they're published.
The retention and conversion workhorse. Broadcast campaigns, WhatsApp Business API flows, and segmented journeys that recover carts, drive repeat purchases, and keep your brand one tap from the customer.
We pick a lane and own it
Specialist social strategies for high-value verticals
Generalist agencies pitch the same playbook to everyone. We build for the verticals we know cold — which is also exactly how decision-makers look for an agency: by specialism.
SaaS & B2B Tech
Accelerate demos, trials, and pipeline
We translate complex products into LinkedIn and YouTube content that educates buyers, builds executive thought leadership, and feeds native lead-gen — all mapped to a lower customer acquisition cost. No fluff, just pipeline.
See SaaS case studies
D2C & E-commerce
Scale the storefront with creative that converts
High-velocity Meta and Instagram ad accounts driven by rapid creative testing and structured UGC pipelines, balancing immediate ROAS against long-term customer lifetime value. From first click to repeat purchase.
See D2C case studies
Healthcare
Build trust in a regulated space
Education-first content that respects India's data and advertising norms — the DPDP Act 2023 and ASCI guidelines — turning complex care into clear, community-driven communication that patients and practitioners trust.
See Healthcare case studies
Fintech
Win in a low-trust, high-compliance category
Authoritative content and paid campaigns aligned to RBI and SEBI advertising standards, designed to convert cautious financial buyers without cutting compliance corners. Trust is the product — we engineer it.
See Fintech case studiesWhat you actually get
The engine room
Content Engineering & UGC Pipelines
Paid Social Account Architecture
Analytics & Attributable Reporting
Community & Retention Management
Ownership, on the record
A repeatable system, run in the open
We've built a delivery framework refined across 300+ brands. It isn't magic — it's a loop that's accountable at every turn. Reporting is weekly, collaboration is in Basecamp, and nothing hides behind a slide deck.
Weekly
Reporting cadence
Basecamp
Full transparency
1
Audit & Strategy
We start by finding what's actually wrong: the channels, the funnel gaps, the wasted spend. Then we build a strategy mapped to your business outcomes, not a content calendar in a vacuum.
2
Build & Launch
Creative, copy, and campaign architecture, shipped on a clear schedule — no hand-waving about "strategic alignment" before the first post goes out.
3
Test & Reallocate
Our reporting cycle is weekly, not monthly, so we catch underperformance early and move budget and creative effort toward what's working — while there's still a month left to win.
4
Report & Decide
Every client works with us on Basecamp, so progress, decisions, and deliverables are visible in one place. No black box, no "trust us" — you can see the work as it happens.
Receipts
Real brands. Real movement.
YouTube · Trading Platform
Stolo — From Dense Finance Content to Algorithm-Friendly Growth
464%
increase in YouTube reach in 90 days
Finance content usually dies in the algorithm. We built a Relatable Trader Meme Strategy around YouTube Shorts, swapping pure instruction for emotion-driven storytelling based on real trader experiences.
Read case study
Instagram · Astrology Platform
AstroTech — Reviving a Dormant Instagram from 116 Followers
0 → Growth
rebuilt from 116 followers & 2 years of inactivity
We inherited an Instagram account dormant for two years with 116 followers and zero algorithm trust. We rebuilt the content engine from the ground up to earn back reach and momentum fast.
Read case study
Pinterest · Interior Design
Line of Thought — Zero to 92,000+ Impressions on Pinterest
92,000+
impressions from a brand-new account
Pinterest is a visual search engine most brands treat like a scrapbook. For Line of Thought, we built a keyword-optimised pin strategy that puts their work in front of people planning their spaces — content that keeps surfacing long after it's published.
Read case studyThe difference
Why brands switch to us
Most agencies
Report monthly, after the budget's spent
Split content, ads, and reporting across three vendors
Optimise for likes, reach, and follower count
Hide the work inside a polished slide deck
Pitch the exact same playbook to every brand
Tell you what you want to hear
First Launch
Report weekly — so we can still course-correct
One cross-functional team owns acquisition, conversion, and retention
Optimise for pipeline, leads, and lifetime value
Run everything in the open on Basecamp — full transparency
Deep vertical specialisation — SaaS, D2C, Healthcare, Fintech
Tell you what's actually wrong — before we tell you what to do
Straight talk on cost
What a social media retainer in India actually depends on
We don't hide pricing behind a "contact us" wall, because the real question isn't "what's the cost" — it's "what's driving it." The right number is the one that matches your goals — which is exactly what we scope in the audit.
Get a scoped estimateIndicative range (India)
₹40,000/mo
Focused, organic-led programme — 1–2 platforms, consistent content calendar
₹2,50,000/mo
Full-funnel mandate with significant paid media, multi-platform, deep attribution
A social media retainer scales with:
Number of platforms managed and content volume each needs
Paid media budget and cross-channel attribution complexity
Creative velocity — Reels, Shorts, and ad variants per month
UGC and influencer sourcing and coordination
Reporting depth — basic metrics vs. full CRM-to-pipeline attribution
Questions, answered straight
Social media marketing FAQs
Direct answers — no filler, no maybes. Each answer opens with exactly what you need to know.
Ask us something specific
A full-service social media marketing agency in India plans, creates, and runs both organic and paid social campaigns across platforms like Instagram, LinkedIn, YouTube and Facebook, and ties the results to business outcomes. At First Launch, that means one team owning content, paid media, community, and attribution reporting end to end.
Social media marketing in India typically ranges from around ₹40,000/month for focused organic management to ₹2,50,000/month for full-funnel programmes with significant paid media — the exact cost depends on platform count, ad budget, and creative volume rather than any flat rate. The biggest driver is usually paid media management complexity, not the content itself.
First Launch tracks social media ROI by connecting conversion tracking APIs, UTM mapping, and CRM attribution dashboards directly to pipeline revenue, leads, and sales — not likes or impressions. Reporting runs weekly, so spend can be reallocated toward what's working before the month ends.
LinkedIn and YouTube are the strongest channels for B2B and SaaS lead generation because they let you reach enterprise decision-makers through targeted, context-rich content and native lead-gen forms. We pair LinkedIn thought leadership with YouTube depth to lower customer acquisition cost.
Measurable results from organic social media usually take 3 to 6 months of consistent, high-quality content to build algorithmic authority and an engaged, converting community. Paid social can show signal much faster — often within the first few weeks of testing.
We handle both, under one cross-functional team — because acquisition (paid) and retention (organic + community) work best when they're not split across separate vendors. This is the core of how we own outcomes across the full funnel.
Yes — we run compliance-first social for healthcare and fintech, aligning content to India's DPDP Act, ASCI guidelines, and RBI/SEBI advertising standards (and global standards like HIPAA for international clients). Trust-building education content is central to how we market regulated brands.
Yes — while we're based in Bangalore, we work with brands across India and internationally, including in the US and UK markets. Our strategies are built to scale across regions, not just metros.
Ready when you are
Let's stop guessing and
start scaling
If your social media can't tell you what it earned, you don't have a content problem — you have a structure problem. We'll find it in the audit, show you exactly where the leaks are, and build the system that fixes it.
Let's Scale.
What our clients say
Real results, told by real brands
We've helped 300+ brands grow predictably. Here's what some of them have to say about the journey.
“
We’ve had a great experience working with FirstLaunch. Their team has done a solid job on both the SEO strategy and content writing front. The content is well-researched, structured, and aligned with search intent, which has helped us build a strong foundation for organic growth.
What stands out is their consistency, attention to detail, and clear understanding of how to balance quality content with SEO performance. Overall, a reliable partner for driving meaningful visibility and long-term results.
Samarendra B
CEO, MyAstroTech
“
I had to always be involved with Pagish’s Digital Marketing efforts which would distract me from focusing on other core business activities. First Launch has taken that off my to-do completely with better brand presence and higher percentage of social media traffic to the website.
Dhananjay Dixit
Co-Founder and CMO, Pagish
“
First Launch has always been keen on working towards the traffic growth of WTY by their Digital Marketing efforts. I don’t have to worry about my digital presence anymore since they perform their job with complete responsibility and accountability.
Priyaranjan Panigrahy
Founder and CEO, WannaThankYou
“
Recently got some branding work done and the quality is top notch. Just the way we wanted it. Loved the experience.Thank you
Gowrav Sharma
Digital Lead, One Horizon Productions
“
‘First Launch’ literally has been the launchpad for marketing and pushing forward our new retail products. The team is congenial, talented and empathetic with the client’s requirements. We are happy being associated with Team First Launch.
Kavya Sabareesh
Director, Varam Group
“
Here’s a young company that knows about the SEO business. They deliver what they promise and are sure to add value to your business. First Launch had effectively created a good foundation by optimizing our website to rank on search engines thereby increasing our organic reach.
Amit Shetty
Co Founder, Campmonk
“
I worked with the team for the website of a very niche medical organization called Centre for Eye Genetics and Research (www.cegr.org). I found the team very thorough, very efficient. They responded timely to my various requests. I was a bit finicky with the detailing; they were very patient with me with the multiple changes I requested. Very professional overall.
Dr. Rajani Battu
Founder & Medical Director, CEGR
“
The creative aspect of First Launch is definitely the highlight. They understand the current market trends and provides the best and creative solutions for the result. Their click-worthy and unique creatives has brought in a good response. Would recommend to others- 9/10.
Susmith S. G
Assistant Category Leader, Unacademy