Digital Marketing
First Launch · Social media · Bangalore
Social media marketing that’s accountable to revenue, not likes.
We're a Bangalore-based social media marketing agency that engineers full-funnel organic and paid social, across Instagram, LinkedIn, YouTube, Facebook, Pinterest and WhatsApp. Every post, every rupee of ad spend, every report ties back to one thing: predictable business growth for SaaS, D2C, Healthcare and Fintech brands.
Accountable to revenue- 300+Brands served
- 6Platforms, one strategy
- WeeklyReporting, not monthly
- 4Specialist verticals
Recognition
Recognised by the platforms you trust
As seen on
What's broken
Most social media spend can't tell you what it earned
Here's the uncomfortable truth most agencies won't open with: a lot of social media marketing looks busy and proves nothing. Follower counts climb, reels get views, the deck looks great, and nobody in the room can connect any of it to revenue, leads, or retention.
That's not a creative problem. It's a structure problem. When content, paid media, and reporting are run by three disconnected vendors, the work optimises for whatever's easiest to screenshot, vanity metrics, instead of what actually moves the business.
First Launch runs it differently. One cross-functional team owns the full journey, acquisition, conversion, and retention, so the strategy is built to link to your numbers from day one. And we'll tell you early when something isn't working, instead of dressing it up at the end of the month.
What vanity reporting looks like
- Follower count & profile visits
- Impressions, reach, and saves
- Likes, comments & shares
What First Launch reports instead
- Pipeline revenue & qualified leads
- Customer acquisition cost (CAC)
- Lifetime value & retention rate
- ROAS & spend-to-revenue attribution
Full-funnel, not fragmented
Social media that works across the entire customer lifecycle
Very few channels can acquire and retain. Social does both, when it's engineered to. We build campaigns that earn attention at the top, convert it in the middle, and keep customers coming back at the bottom.
01
Discovery-led reach
Discovery-led organic content and precision paid social that reach the exact people most likely to buy. No other channel lets you reach a 28-year-old fintech professional in Bangalore who has already shown intent to switch products, paid social does, and we build campaigns that use that targeting to the full.
02
Creative built for action
Creative built to drive an action, not applause. Lookalike and intent-based audience modelling, A/B multi-variant ad testing, landing-page alignment, and conversion tracking that proves what each campaign returned, down to the rupee.
03
Revenue from existing buyers
Community management, retention content, and WhatsApp and email-adjacent flows that turn first-time buyers into repeat revenue, the part of social media ROI most agencies quietly ignore.
Where your audience already is
Six platforms. One revenue-first strategy.
We don't post everywhere for the sake of it. We pick the platforms where your buyers actually decide, and run each one with a job to do.
01Instagram
Reels-led reach, UGC, and shoppable content that builds brand recall and drives D2C conversions. Our discipline here is creative velocity, testing fast, scaling what lands.
02Facebook
Still the backbone of paid social in India. We use Meta's ad architecture, pixel, Conversions API, lookalike audiences, Advantage+ campaigns, to deliver efficient reach and measurable ROAS across Facebook and Instagram together.
03LinkedIn
The highest-intent channel for B2B and SaaS. We turn dense products into thought-leadership and demand-gen content, position founders as category voices, and run native lead-gen campaigns that lower CAC.
04
YouTube
Long-form authority plus Shorts for discovery. We build channels that compound, educational depth for trust, short-form storytelling for reach (the same engine behind our 464% reach growth for a trading platform in 90 days).
05Pinterest
An underrated, high-intent discovery engine for D2C, interiors, lifestyle, and e-commerce. We treat it as a visual search channel, keyword-optimised pins that drive qualified traffic long after they're published.
06WhatsApp
The retention and conversion workhorse. Broadcast campaigns, WhatsApp Business API flows, and segmented journeys that recover carts, drive repeat purchases, and keep your brand one tap from the customer.
We pick a lane and own it
Specialist social strategies for high-value verticals
Generalist agencies pitch the same playbook to everyone. We build for the verticals we know cold, which is also exactly how decision-makers look for an agency: by specialism.
01SaaS & B2B Tech
Accelerate demos, trials, and pipeline. We translate complex products into LinkedIn and YouTube content that educates buyers, builds executive thought leadership, and feeds native lead-gen, all mapped to a lower customer acquisition cost. No fluff, just pipeline.
02D2C & E-commerce
Scale the storefront with creative that converts. High-velocity Meta and Instagram ad accounts driven by rapid creative testing and structured UGC pipelines, balancing immediate ROAS against long-term customer lifetime value. From first click to repeat purchase.
03Healthcare
Build trust in a regulated space. Education-first content that respects India's data and advertising norms, the DPDP Act 2023 and ASCI guidelines, turning complex care into clear, community-driven communication that patients and practitioners trust.
04Fintech
Win in a low-trust, high-compliance category. Authoritative content and paid campaigns aligned to RBI and SEBI advertising standards, designed to convert cautious financial buyers without cutting compliance corners. Trust is the product, we engineer it.
What you actually get
The engine room
01
Content Engineering & UGC Pipelines
HD Reels & Shorts productionScriptwriting & storyboardingNiche creator networkUGC asset managementBrand-consistent design systems
02
Paid Social Account Architecture
Lookalike audience modellingPixel + Conversions API setupA/B multi-variant creative testingBudget pacing & reallocationAttribution funnel setup
03
Analytics & Attributable Reporting
CRM-to-pipeline dashboardsShare of Voice (SOV) trackingCompetitor creative analysisWeekly performance reviewsSpend-to-revenue attribution
04
Community & Retention Management
Active community moderationWhatsApp journey designRetention content calendarsReview & reputation managementDM flow automation
Ownership, on the record
A repeatable system, run in the open
We've built a delivery framework refined across 300+ brands. It isn't magic, it's a loop that's accountable at every turn. Reporting is weekly, collaboration is in Basecamp, and nothing hides behind a slide deck.
Start a conversationAudit & Strategy
We start by finding what's actually wrong: the channels, the funnel gaps, the wasted spend. Then we build a strategy mapped to your business outcomes, not a content calendar in a vacuum.
Build & Launch
Creative, copy, and campaign architecture, shipped on a clear schedule, no hand-waving about "strategic alignment" before the first post goes out.
Test & Reallocate
Our reporting cycle is weekly, not monthly, so we catch underperformance early and move budget and creative effort toward what's working, while there's still a month left to win.
Report & Decide
Every client works with us on Basecamp, so progress, decisions, and deliverables are visible in one place. No black box, no "trust us", you can see the work as it happens.
Receipts
Real brands. Real movement.
Three accounts, three platforms, one approach: content built for the algorithm and tied to a business outcome.
Performance Marketing
How First Launch Grew an Astrology Brand’s Instagram by 5X in Just 5 Days
Read the case study
Social Media
From Zero to 92,000+ Impressions: Building Line of Thought's Pinterest Presence From Scratch
Read the case studyI had to always be involved with Pagish’s Digital Marketing efforts which would distract me from focusing on other core business activities. First Launch has taken that off my to-do completely with better brand presence and higher percentage of social media traffic to the website.
The creative aspect of First Launch is definitely the highlight. They understand the current market trends and provides the best and creative solutions for the result. Their click-worthy and unique creatives has brought in a good response. Would recommend to others- 9/10.
First Launch has always been keen on working towards the traffic growth of WTY by their Digital Marketing efforts. I don’t have to worry about my digital presence anymore since they perform their job with complete responsibility and accountability.
The difference
Why brands switch to us
Most agencies
- Report monthly, after the budget's spent
- Split content, ads, and reporting across three vendors
- Optimise for likes, reach, and follower count
- Hide the work inside a polished slide deck
- Pitch the exact same playbook to every brand
- Tell you what you want to hear
First Launch
- Report weekly, so we can still course-correct
- One cross-functional team owns acquisition, conversion, and retention
- Optimise for pipeline, leads, and lifetime value
- Run everything in the open on Basecamp, full transparency
- Deep vertical specialisation, SaaS, D2C, Healthcare, Fintech
- Tell you what's actually wrong, before we tell you what to do
Straight talk on cost
What a social media retainer in India actually depends on
We don't hide pricing behind a "contact us" wall, because the real question isn't "what's the cost", it's "what's driving it." The right number is the one that matches your goals, which is exactly what we scope in the audit.
Get a scoped estimate₹40,000/moFocused, organic-led programme, 1–2 platforms, consistent content calendar
₹2,50,000/moFull-funnel mandate with significant paid media, multi-platform, deep attribution
A social media retainer scales with:
- Number of platforms managed and content volume each needs
- Paid media budget and cross-channel attribution complexity
- Creative velocity, Reels, Shorts, and ad variants per month
- UGC and influencer sourcing and coordination
- Reporting depth, basic metrics vs. full CRM-to-pipeline attribution
FAQs
Social media marketing FAQs
Direct answers, no filler, no maybes. Each answer opens with exactly what you need to know.
What does a social media marketing agency in India actually do?
A full-service social media marketing agency in India plans, creates, and runs both organic and paid social campaigns across platforms like Instagram, LinkedIn, YouTube and Facebook, and ties the results to business outcomes. At First Launch, that means one team owning content, paid media, community, and attribution reporting end to end.
How much does social media marketing cost per month in India?
Social media marketing in India typically ranges from around ₹40,000/month for focused organic management to ₹2,50,000/month for full-funnel programmes with significant paid media, the exact cost depends on platform count, ad budget, and creative volume rather than any flat rate. The biggest driver is usually paid media management complexity, not the content itself.
How does First Launch measure the actual ROI of social media?
First Launch tracks social media ROI by connecting conversion tracking APIs, UTM mapping, and CRM attribution dashboards directly to pipeline revenue, leads, and sales, not likes or impressions. Reporting runs weekly, so spend can be reallocated toward what's working before the month ends.
Which social media platforms are best for B2B and SaaS lead generation?
LinkedIn and YouTube are the strongest channels for B2B and SaaS lead generation because they let you reach enterprise decision-makers through targeted, context-rich content and native lead-gen forms. We pair LinkedIn thought leadership with YouTube depth to lower customer acquisition cost.
How long does it take to see results from organic social media?
Measurable results from organic social media usually take 3 to 6 months of consistent, high-quality content to build algorithmic authority and an engaged, converting community. Paid social can show signal much faster, often within the first few weeks of testing.
Do you handle both organic content and paid ads, or just one?
We handle both, under one cross-functional team, because acquisition (paid) and retention (organic + community) work best when they're not split across separate vendors. This is the core of how we own outcomes across the full funnel.
Can you work with regulated industries like healthcare and fintech?
Yes, we run compliance-first social for healthcare and fintech, aligning content to India's DPDP Act, ASCI guidelines, and RBI/SEBI advertising standards (and global standards like HIPAA for international clients). Trust-building education content is central to how we market regulated brands.
Do you work with brands outside Bangalore or India?
Yes, while we're based in Bangalore, we work with brands across India and internationally, including in the US and UK markets. Our strategies are built to scale across regions, not just metros.
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Let’s collaborate
Ready to turn your marketing spend into measurable revenue?
Talk to a performance marketing strategist. No obligation, just a clear picture of what’s possible for your brand.
We reply to every enquiry.Prefer to talk first?
- Emailhello@firstlaunch.in
- Studio1st Floor, No.901, 28th Main Rd, Jayanagar 9th Block, Bengaluru 560069