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Our latest thoughts, tips, and stories-fresh on the blog

Stay ahead with insights from the digital frontier. From marketing trends to growth hacks, our latest blogs are packed with strategies to level up your brand online.

Digital Marketing | SEO
Voice Search vs Text Search: Key Differences in User Intent

The way we interact with the digital world is in constant flux. Gone are the days when a simple keyword...

Digital Marketing | SEO
How Voice Search is Redefining SEO Strategies in 2025

Voice search optimisation is becoming a key focus for businesses and marketers in 2025. With more people using voice assistants...

SEO
Optimal Technical Metrics for Your Website’s SEO Health

A well-optimised website performs better in search rankings and provides a smooth user experience. To maintain good SEO health, certain...

Digital Marketing | SEO
Your Website as a Silent Salesperson: The Power of SEO

Imagine setting up a shop in a bustling city but hiding the address. That’s what happens when your website isn’t...

Digital Marketing
SaaS Content Marketing

The challenge facing SaaS companies today is not a lack of content—it’s a lack of strategic alignment. Despite robust SEO...

Company Notification
A New Chapter for First Launch: Leadership, Vision, and Growth

We are excited to announce an important organizational level update.  The vision for the ecosystem of companies we manage has...

Branding & Designing
Brand Archetypes: Discovering Your Brand's Personality

Hey there! Have you ever wondered why some brands just seem to "click" with you, while others leave you feeling...

Branding & Designing
Understanding the Brand Ladder: Guide to Building a Strong Brand

Building a strong brand isn't just about creating a memorable logo or catchy slogan. It's about crafting a brand story...

Digital Marketing
Aggressive Marketing Strategies: Conquering the Market or Crossing the Line?

In our last blog, we explored the world of aggressive marketing, delving into its definition, its pros and cons, and...

Digital Marketing
Cutting Through the Noise: A Look at Aggressive Marketing

In today's hyper-competitive marketplace, brands are constantly vying for consumer attention. This fierce fight for market share has birthed a...

Digital Marketing
15 Conversion Rate Optimization Tools

Ever feel like you're pouring traffic onto your website, but conversions are a trickle? You're not alone. Turning website visitors...

Branding & Designing | Digital Marketing
The Neuromarketing Advantage: Brand Psychology Insights

Have you ever walked into a store and found yourself inexplicably drawn to a particular product? Or maybe a certain...

Branding & Designing
Mastering Cultural Branding: Elevate Your Brand Identity

Imagine walking down a bustling city street and spotting a group of people enjoying the same branded coffee or wearing...

Digital Marketing
A Comprehensive Guide on Marketing Automation

Tables of Content What is Marketing Automation?Marketing Automation PlatformsIs Marketing Automation in Demand?Who Uses Marketing Automation?Where to Start with Marketing...

Branding & Designing
Design Revolution: Top Graphic Design Trends in 2024

The world of graphic design is ever-evolving, with trends emerging and fading away faster than ever before. In 2024, we...

Branding & Designing
Boost Your Branding Game in 2024: Top 10 Branding Tools

Branding is an essential aspect of any business strategy. In 2024, the digital landscape continues to evolve, making it crucial...

Digital Marketing
6 Best Tools For Online Reputation Management in 2024

Whether you're a burgeoning startup, a thriving multinational, or an individual building your personal brand, how you're perceived online can...

Digital Marketing
Elevate Your Strategy: Discover Free Competitor Analysis Tools

Introduction Understanding your competitors' strategies, strengths, and weaknesses is crucial for devising effective business strategies. However, acquiring this information can...

Digital Marketing | SEO
7 Free YouTube SEO Tools You Need for Channel Growth

Creating compelling content on YouTube is only one step in the process. The other, equally crucial piece involves optimizing your...

Digital Marketing
Unlocking Insights: Free Tools For Social Media Analysis

Social media has evolved into a cornerstone of digital marketing and public relations, allowing businesses, brands, and individuals to connect...

Digital Marketing
Free & Paid Social Listening Tools in 2024

Understanding what people are saying about your brand, industry, or competitors on social media is essential for any business. Social...

Digital Marketing
10 Social Media Calendar Tools to Streamline Your Content Strategy

In today's digital age, social media has become an essential tool for businesses and individuals alike to connect with their...

Digital Marketing | SEO
Free Plagiarism Checker Tools You Need | Stay Original, Stay Safe

In the digital age, content creation proliferates at an unprecedented pace, making the safeguarding of originality more crucial than ever....

Digital Marketing | SEO
Free Website Audit Tools in 2024

Businesses and individuals both need a strong online presence in today's digital age. Your website serves as the face of...

Digital Marketing | SEO
15 Free Keyword Research Tools for SEO

Navigating the boundless sea of digital content, we all seek that beacon of light to guide our website to the...

Digital Marketing | SEO
Tools for Checking Backlinks

Backlinks are the backbone of website authority and visibility. The links from other sites to yours signal to search engines...

Digital Marketing | SEO
10 Essential Content Writing Tools for SEO in 2024

Remember the days when content writing was all about throwing in a few keywords here and there? Well, those days...

Digital Marketing | SEO
Best Keyword Ranking Checker Tools in 2024

In the realm of digital marketing, understanding and leveraging the nuances of Search Engine Results Pages (SERP) can be the...

Branding & Designing
Digital Tools Every Designer Must Have in 2024!

The world of design is constantly evolving; moreover, new graphic design trends, new branding tools, and technologies are emerging to...

Branding & Designing
Logo Design Trends For 2024

In the realm of branding and marketing, logos are much more than just symbols or graphics associated with a company....

Digital Marketing
Top 10 Marketing Automation Tools and Workflows

Introduction to Marketing Automation In today's fast-paced digital world, marketing automation has become an essential tool for businesses looking to...

Digital Marketing
Digital Marketing - A Powerful Tool For Business Success

In today's digital age, the landscape of business has drastically transformed. More and more companies are realizing that the power...

Branding & Designing
Logo Evolution of The World's Iconic Brands - History and Development

As they say, "A logo doesn’t sell, it identifies." A logo's evolution from its inception to its current form is...

Digital Marketing
Level Up Your Business with Marketing Automation: A CEO's Guide

Hey there, fellow entrepreneur! If you're like me, you're constantly on the lookout for ways to scale your business without...

Digital Marketing
Marketing in A Digital Age | Digitization of The Business.

Over the past few years, we've witnessed a wave in one such trend - digitization. Companies big and small are...

Digital Marketing
A Guide to Selecting Your Ideal Digital Marketing Agency

Navigating the online maze of digital marketing agencies can sometimes feel like finding a needle in a haystack. With endless...

Digital Marketing | SEO
What are SEO Tools? Best Free SEO Tools in 2024

In this Blog- 1. What are SEO Tools? 2. Why should I use SEO Tools? 3. Top FREE SEO Tools...

Branding & Designing
The Priciest Brands: A Look at the World's Most Expensive Logos

Welcome to our blog post on the 10 most expensive logos in the world! Logos are a crucial part of...

Digital Marketing
Guide To Corporate Culture | Indian Work Culture Companies

What is Corporate Culture? Corporate culture refers to the values, beliefs, attitudes, and behaviours that define an organisation. It encompasses...

Digital Marketing
Choosing the Perfect Digital Marketing Partner for Your Business Growth

A stroke of genius and a dash of creativity are essentials for any business, but what do these things matter...

SEO
When and Why Should We Conduct a Site Audit?

A site audit may sound like quite an intimidating process, but it plays a crucial role in optimizing and maintaining...

Digital Marketing
10 Famous Marketing Campaigns of All Time

Marketing campaigns can become legendary, altering the course of a brand's history and deeply impressing its message in the minds...

SEO
The Ultimate Brand SEO Strategy Checklist for 2024

SEO (Search Engine Optimization) is a constantly evolving field, and keeping up with the updates and changes is vital to...

Digital Marketing
AI in Marketing

Artificial Intelligence, commonly referred to as AI, is a branch of computer science focused on creating intelligent machines capable of...

Digital Marketing
Does Small Business Need Digital Marketing?

In today’s world, digital technologies have rapidly evolved, becoming an essential part of our lives. We browse apps on our...

Branding & Designing
What is a Logo and Why Does a Company Need a Logo?

As the saying goes, a first impression lasts a lifetime. For businesses, that first impression is usually the logo.  Think...

Branding & Designing
How to Make a Good Logo?

When it comes to branding, the logo is key, and finding the right Logo Design Company in Bangalore can play...

Branding & Designing
Breaking Down The Types of Logos | Which One is Perfect for You?

Logos: More Than Just Scribbles and Splashes You might think that logo design is a walk in the park. Scribble...

Branding & Designing
Importance of Colours in Branding

93% of customers' decisions are influenced by the visual appearance of the product and website. 70% of customers will not...

Digital Marketing
Everything you need to know about Threads - Instagram's 'Twitter Killer App' 

THREADS IN INSTAGRAM After much speculation, Meta has finally launched its Long-rumoured Twitter rival on Wednesday, 5th July 2023 and...

Digital Marketing
Advantages of Partnering with the Right Digital Marketing Agency

Partnering with the right digital marketing agency amplifies growth and helps scale your business. Apart from the direct benefits, a...

Digital Marketing
Role of a Digital Marketing Agency in Scaling Your Business?

Digital marketing agencies are growing due to the growing adoption of "going digital" by numerous businesses in India. Being a...

Creative Agency
What are the benefits of hiring a Creative Agency?

Creative Agency can become a powerful weapon for any business to escalate to the next level. In today's highly competitive...

Creative Agency
What is a Creative Agency? When Does Your Business Need One?

CREATIVE AGENCY We have often come across digital agencies, design agencies, marketing agencies, and so on, but have you ever...

Branding & Designing
Design Agency over Freelance designer - What are the Benefits?

Design plays a huge role for any business, and as important as the decision is, it often gets confusing to...

Branding & Designing
Benefits of Branding & Design Agency for Your Business

Investing in the right Branding and Design Agency or Services is one of the best things for any Business in...

Digital Marketing
Digital Marketing Agency vs Freelancers : What's best for my Brand?

Should I work with a digital marketing agency? Or a freelancer? ... how do I choose?! If you are looking...

Digital Marketing
7 Things to Consider Before Choosing A Digital Marketing Agency

The right digital marketing agency can escalate your business to the next level! Several digital marketing agencies provide digital marketing services...

Website Development
Why is First Launch the Perfect Website Development Agency for You?

WEBSITE DEVELOPMENT A website represents your business, idea, product, or your dream. It is the first touch base for your...

Company Notification | Featured
First Launch’s Value Driven Approach Enhances Your Business’s Digital Survival and Growth: GoodFirms

No pomp and show needed - marketing can be done silently. Yes, of course! Making “viral” today does not mean...

Digital Marketing
How to Pick a Social Media Agency for Your Business?

SOCIAL MEDIA AGENCY: TABLE OF CONTENTS Specialization in Social Media Testimonials, Case Studies and Reviews The Character of the Social...

Digital Marketing
11 Effective Digital Marketing Strategies For Growing Brands

Digital Marketing Strategies: Table Of Content Search Engine Optimization (SEO) Search Engine Marketing (SEM) Local Search Marketing Content Marketing Remarketing...

Digital Marketing
Digital Marketing in Healthcare Industry - Why is it Important?

Digital Marketing in Healthcare Industry is the need of the hour, and its role is significant for consistent growth. If...

Featured
First Launch is a Top Indian B2B Company

There are many ways that investing in digital marketing can help your business. That’s why, when picking a digital marketing...

Digital Marketing
How to Choose the Best Digital Marketing Channel for Your Business

Digital Marketing has grown tremendously in the past few years and has been steadily taking over traditional marketing. The businesses...

Digital Marketing
A Symbol for Growth - We've Rebranded!

With a vigorous team, which has a powerful combination of dream, desire, and dedication,  First Launch recently celebrated its First...

Digital Marketing
Here's How Your 10 Favorite Brands are Celebrating Independence Day

The whole nation is getting ready to celebrate the 72nd Independence Day, and so are our favourite brands. With the day...

Digital Marketing
Best Digital Marketing Forums for a Digital Marketer

DIGITAL MARKETING FORUMS As a digital marketer, it's not just enough if you are up-to-date about the latest developments, you...

Digital Marketing
10 Handpicked International Friendship Day Social Media Posts and Campaigns

Friendship Day is celebrated on various dates all around the world, and in India, Friendship Day is celebrated on the...

Digital Marketing
Leverage Influencer Marketing As Part of Your Digital Marketing Strategy

INFLUENCER MARKETING IN 2023 90% of consumers prefer peer recommendations to other forms of advertising. Over 70% of brands currently work...

Digital Marketing
Top 5 Types of Emails You Should Send for Effective Email Marketing Campaign.

Is Email Marketing alive? In 2022, when we live in a world of Social Media, Who even checks their emails...

Digital Marketing
Here's how your Favourite Brands are Celebrating Yoga Day

Brand Maintenance is pretty much a survival factor for any business, and most businesses take the aid of social media...

Digital Marketing | SEO
Best 7 SEO Tips To Rank At The Top On Google

Getting a good rank on search engines has never been so easy and challenging at the same time. For almost...

Digital Marketing
Importance of High Search and Low Competition Keywords in Blogging

While starting a blog all by yourself, the only thing you go after is the best keywords for every search....

Digital Marketing | SEO
How is B2B SEO Different from B2C SEO

B2B & B2C SEO They say if you’re not online, then you don’t exist. And while it’s true, I think...

Digital Marketing
Dos and Don'ts of Social Media Marketing For Your Business

Do's and Don’ts of Social Media Marketing Social media has a reputation as a minefield: where brand ambassadors come to...

Digital Marketing
How Your Favourite Brands Celebrated Diwali - Facebook Marketing

Facebook Marketing is all about creating engaging content. Leveraging trends to promote the brand seems to be the success mantra...

Digital Marketing
Social Media Marketing For Small Businesses (With Testimonials)

Social Media Marketing is a boon to many small businesses. Find out how small-scale businesses have leveraged social media for...

Digital Marketing
Game of Social Media - How Brands Are Marketing With Game of Thrones

Stay relevant, or die trying! This is the mantra for social media marketing success. Pioneered by Amul even before the...

Digital Marketing
The Showdown: Search Engine Optimization (SEO) vs Social Media Marketing (SMM)

SEO VS SMM Digital Marketing is a great way to establish your presence in the market. With the world moving...

Digital Marketing | SEO
SEO Techniques That Are Destroying Your Website

Search Engine Optimisation (SEO) is a digital marketing practice that focuses on improving the visibility of your website by increasing...

Digital Marketing
The Game Plan - The Best Digital Marketing Agency

Digital marketing is the best thing since sliced bread! You are able to promote your brand to the entire world...

Digital Marketing
15 Best Social Media Tools To Grow Your Business - Save 10+ Hours A Week

Social Media Tools, just like Social Media, play a very important part in enhancing businesses. They can be used for...