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15 Conversion Rate Optimization Tools

by Waqar Ahmed on Friday Jun 14

Ever feel like you’re pouring traffic onto your website, but conversions are a trickle? You’re not alone. Turning website visitors into paying customers is an art, and conversion rate optimization (CRO) tools are your brushes.

These conversion rate optimization tools help you analyze user behaviour, identify roadblocks, and test different website elements to find the perfect combination that drives conversions.

In this blog post, we’ll explore 15 top-notch CRO tools that can help you enhance your website’s performance and drive more conversions.

Conversion Rate Optimization Tools

1. Google Analytics

The granddaddy of website analytics. It provides comprehensive user behaviour, conversion paths, and overall performance data.

  • Audience Insights: Know your visitors—demographics, interests, and more.
  • Behaviour Flow: Understand how visitors navigate your site.
  • Goal Tracking: Set up custom goals and measure your conversion success.

Google Analytics offers a free version that is sufficient for most users, but advanced businesses may benefit from the premium features of Google Analytics 360.

Google Analytics Tools

2. Hotjar

Hotjar is a user behaviour analytics tool that helps you understand how users interact with your website. It provides heatmaps, session recordings, and surveys to identify areas for improvement and increase conversions.

  • Heatmaps: Visualize where users click, move, and scroll.
  • Session Recordings: Watch actual user sessions to see where they get stuck.
  • Feedback Widgets: Collect user opinions directly on your site.
Hotjar conversion rate optimization tool

3. Crazy Egg

Crazy Egg offers heatmaps, scrollmaps, and click reports to visualize user behaviour on your website. It helps you identify where users click and scroll, allowing you to optimize your website for better conversions.

  • Heatmaps: Identify hot and cold areas of user interaction.
  • Confetti Tool: Understand clicks segmented by referral sources.
  • A/B Testing: Test different versions of your pages to see what works best.
Crazy Egg conversion rate optimization tool

4. Optimizely

Optimizely is an experimentation platform that allows you to A/B test different versions of your website to see which performs better. It helps optimize your website for higher conversions by testing elements like headlines, images, and call-to-action buttons.

  • A/B Testing: Easily run A/B tests to optimize your website.
  • Personalization: Customize user experiences based on behaviour and attributes.
  • Feature Flags: Roll out new features gradually and control who sees them.
Optimizely conversion rate optimization tools

5. VWO (Visual Website Optimizer)

VWO is another A/B testing tool that helps you optimize your website for higher conversions. It offers a visual editor to make changes to your website without any coding knowledge and provides detailed reports to track the performance of your experiments.

  • A/B Testing: Simplify the process of creating and running A/B tests.
  • Heatmaps and Session Recordings: Gather visual data on user behaviour.
  • Conversion Funnels: Identify drop-off points in your conversion path.
VWO (Visual Website Optimizer)

6. Unbounce

Unbounce is a landing page builder that allows you to create custom landing pages for your campaigns. It offers A/B testing and conversion tracking to help you optimize your landing pages for better conversions.

  • Drag-and-Drop Builder: Easily create custom landing pages.
  • Popups and Sticky Bars: Enhance engagement with user-triggered actions.
  • A/B Testing: Compare different page versions to optimize conversions.
Unbounce CRO tool

7. Qualaroo

Qualaroo is a survey tool that helps you gather feedback from your website visitors. It allows you to create targeted surveys based on user behaviour, helping you understand their needs and improve your website for better conversions.

  • Micro Surveys: Capture user insights with targeted surveys.
  • Exit Intent Surveys: Understand why users are leaving.
  • Advanced Targeting: Deliver surveys based on user behaviour.
Qualaroo CRO tool

8. SurveyMonkey

SurveyMonkey is another survey tool that helps you gather feedback from your customers. It offers customizable surveys and advanced analytics to help you make informed decisions to improve your website’s performance.

  • Customizable Surveys: Create targeted surveys with ease.
  • Analytics: Get detailed reports and analytics on survey responses.
  • Integration: Seamlessly integrate with other tools for comprehensive insights.
SurveryMonkey CRO tools

9. UserTesting

UserTesting allows you to get feedback from real users on your website. It provides video recordings of users interacting with your website, helping you identify usability issues and improve the user experience for better conversions.

  • Actual User Sessions: Watch videos of users navigating your site.
  • Targeted Feedback: Get insights from specific user demographics.
  • Actionable Data: Receive detailed reports highlighting areas for improvement.
User Testing tool

10. HubSpot

HubSpot offers a suite of marketing tools, including CRO tools, to help you optimize your website for better conversions. It provides A/B testing, lead capture forms, and personalized content recommendations to help you increase conversions.

  • Lead Generation: Capture and nurture lead through integrated tools.
  • Analytics: Detailed insights into your marketing and sales funnels.
  • CRM Integration: Seamlessly align your sales and marketing efforts.

11. Hello Bar

Hello Bar is a lead capture tool that helps you convert website visitors into leads. It offers customizable popup bars and forms to capture visitor information and drive conversions.

  • Popup Builder: Create attention-grabbing popups without coding.
  • Exit Intent: Capture leads right before they leave your site.
  • A/B Testing: Optimize popups and banners through A/B testing.
Hello Bar tool

12. Sumo

Sumo offers tools to help you grow your website’s traffic and increase conversions. It includes tools for email capture, social sharing, and A/B testing to optimize your website for better performance.

  • Email Capture: Collect emails effortlessly with customizable forms.
  • Social Sharing: Enable accessible content sharing with social buttons.
  • Analytics: Monitor performance and tweak strategies accordingly.
Sumo conversion rate optimization tools

13. Picreel

Picreel is an exit-intent popup tool that helps you convert abandoning visitors into customers. It detects when visitors are about to leave your website and displays a targeted offer or message to encourage them to stay and convert.

  • Exit Popups: Capture user information before they leave your site.
  • Targeted Offers: Show personalized offers based on user behaviour.
  • Analytics: Track performance and optimize popup effectiveness.
Picreel conversion rate optimization tools

14. Microsoft Clarity

Microsoft Clarity is a free behaviour analytics tool that helps you understand how users interact with your website. It provides heatmaps, session recordings, and click maps to identify areas for improvement and increase conversions.

  • Heatmaps: Analyze click, scroll, and movement activities on your website.
  • Session Recordings: Replay user interactions to identify pain points.
  • Insights Dashboard: Access an intuitive dashboard with key metrics and insights.
Microsoft Clarity

15. Heap

The heap analytics tool automatically records every interaction your visitors have with your website. It helps you understand user behaviour and track key metrics to optimize your website for better conversions.

  • Event Tracking: Automatically capture user interactions.
  • User Journeys: Understand your users’ complete journey.
  • Advanced Analysis: Quick, in-depth analysis of collected data.
Heap analytics


In conclusion, these 15 conversion rate optimization tools represent some of the best options available for anyone looking to boost their CRO efforts. Whether you are collecting data, conducting tests, or seeking user feedback, each of these conversion rate optimization tools brings something unique to the table. Explore them, find the best fit for your needs, and start converting more visitors today.

Ready to boost your website’s conversions? Contact First Launch, the best digital marketing agency in Bangalore today!

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