We redesigned the landing page and ran a precision Google Ads campaign for a leading B2B SaaS brand — delivering a 7.45% CTR against an industry average of just 3.17%.
The client needed leads — and they needed them quickly.
Our client is a leading SalesForce Automation Software built exclusively to improve secondary sales effectiveness — enabling sales teams to maximise performance through smart communication tools and real-time tracking across hierarchical responsibilities.
The platform provides advanced features to manage primary, secondary, van, and modern retail sales, serving enterprise clients across India. With a high-value ticket product in a crowded category, visibility and conversion efficiency were not optional — they were existential.
Despite having a strong product, the brand had no conversion-optimised landing page and no active paid search presence. They came to First Launch with one clear directive: generate qualified leads, fast.
Three compounding pressures that demanded a different approach.
The SalesForce Automation space is intensely competitive. Keywords that potential buyers searched for were high in demand — and high in cost — attracting bids from well-funded enterprise players. Winning on paid search in this environment required precision, not just spend.
The client's existing web presence was not built with conversion in mind. Without a purpose-built landing page, even a well-structured ad campaign would leak leads at the final step. Before any ad was served, the conversion infrastructure had to be rebuilt from the ground up.
Compounding this was urgency. The client could not wait months for organic strategies to compound — they needed qualified pipeline quickly, with a clear return on every rupee spent on advertising.
We built the foundation before lighting the campaign — because clicks without conversion infrastructure is money wasted.
No matter how well you run the campaign, if the landing page is not impressive, you might as well forget about generating leads.
Within one month of the campaign going live, the gap between benchmark and reality was impossible to ignore.
| Average Click-Through Rate | 3.17% |
| Typical CPC (enterprise SaaS) | High |
| Landing page optimisation | Often neglected |
| Lead volume efficiency | Baseline |
| Click-Through Rate achieved | 7.45% |
| Average Cost Per Click | ₹14.78 |
| Landing page optimisation | Built from day one |
| Lead volume efficiency | Significantly above benchmark |
A walkthrough of the campaign performance and the key decisions that drove these outcomes.
Campaign performance walkthrough — Google Ads results for a leading B2B SaaS brand
Everything you need to know about how we achieved a 7.45% CTR through Google Ads.
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