Shopify agency FAQs
Answers to the questions brands most commonly ask before starting a Shopify project with First Launch.
Shopify is easy to start but difficult to configure correctly for the Indian market. Payment gateway selection, COD setup, product SEO, logistics integration, and mobile checkout optimisation all require decisions that directly affect revenue — and each one has a right and wrong way to implement. An agency with prior D2C experience compresses months of trial-and-error into a single build.
A store with 20–50 products is typically live in 3–4 weeks from project kickoff. The primary variables are catalogue size (more products mean more copy and configuration time) and whether custom functionality is needed. We provide a specific milestone timeline — not a range — after the initial scoping call.
We write all product copy as part of the build. This includes brand-consistent titles, benefit-led descriptions, material and care details, dimension specifications, and SEO-optimised meta titles. Product copy affects both search ranking and conversion — separating them from the build creates gaps in both.
We configure Razorpay Standard mode for all brands, not Quick mode. Standard mode presents a full checkout interface where UPI, cards, net banking, and EMI are visible to the buyer simultaneously. This is particularly important for first-time customers whose hesitation often comes from uncertainty about payment options — Standard mode removes that uncertainty.
Yes. We have done this — the Soulesthetic project on this page is an example. We overhauled UX, product pages, checkout, navigation, and brand consistency within their existing theme without a full rebuild. This is usually faster and more cost-effective than starting over, and the improvements hit the same commercial levers.
We integrate Shiprocket, Delhivery, or Ecom Express (based on your requirements), configure COD as a checkout payment option, and set up NDR management workflows. NDR — Non-Delivery Report management — directly reduces your return-to-origin rate, which is one of the highest ongoing costs for Indian D2C brands operating on COD.
We configure product schema markup, keyword-targeted meta titles and descriptions, alt text on all images, and submit your sitemap to Google Search Console before the store goes live. This gives every product page its best possible indexing foundation from day one — without relying on a separate SEO engagement months after launch.
No. First Launch is based in Bangalore but builds Shopify stores for D2C brands across India. Our process is structured for remote-first delivery — project communication runs through defined check-ins, shared documentation, and video calls. Most clients find this faster and clearer than working with a local agency.
