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Web Developer - WordPress/Shopify

Bangalore In-Office

First Launch is looking for a Web Developer to join a young & dynamic team. You will build and maintain WordPress and Shopify websites for our clients, working closely with our marketing, SEO, and design teams. You will be expected to understand why a page exists, who it’s for, and what it needs to make them do, and then build it so it loads fast, ranks well, and converts.

What You’ll Do

  • Build, customize, and maintain WordPress websites using themes, page builders (Elementor, Gutenberg), and custom code where needed.
  • Set up and customize Shopify stores, including theme edits in Liquid, app integrations, product and collection setup, and checkout-related configuration.
  • Turn design mockups into responsive, accessible, pixel-accurate pages.
  • Improve site performance: page speed, Core Web Vitals, image optimization, and caching.
  • Implement technical SEO basics: clean structure, meta tags, schema, sitemaps, redirects, and indexing hygiene.
  • Set up tracking and analytics, including GA4, Google Tag Manager, Meta Pixel, and conversion events, so the marketing team can measure what’s working.
  • Build and iterate on campaign landing pages, and support A/B tests and conversion rate optimization (CRO) experiments.
  • Handle site audits, bug fixes, plugin and app updates, backups, and basic security hygiene.
  • Communicate clearly with the team about timelines, blockers, and trade-offs.

What We’re Looking For?

Must Have

  • Solid fundamentals in HTML, CSS, and JavaScript. You should be able to fix a layout without reaching for a plugin.
  • Hands-on experience building at least a few WordPress sites.
  • Working familiarity with Shopify (store setup, theme customization, apps).
  • Comfort with responsive design and cross-browser testing.
  • The ability to figure things out independently: reading documentation, debugging, and trying things before asking.
  • Clear written communication.

Good to Have

  • Liquid templating for Shopify themes.
  • Basic PHP for WordPress theme or plugin customization.
  • Experience with GA4, GTM, or pixel setup.
  • An understanding of SEO and page speed optimization.
  • Familiarity with Git, staging environments, and hosting/DNS basics.
  • An interest in marketing, CRO, or growth.

What We Value

  • Thinking beyond the ticket. If a page is slow, confusing, or unlikely to convert, you say so, even if nobody asked.
  • Ownership. You ship, check your work, and follow through.
  • Curiosity. You explore a new tool, plugin, or technique instead of waiting to be taught.
  • Honesty about what you don’t know. We would rather hear “I haven’t done this, but here’s how I’d figure it out” than a confident guess.

What You’ll Get

  • Real client work across SaaS, Fintech, and Healthcare from week one.
  • Exposure to how development connects with SEO, performance marketing, and growth. That’s a rare combination at the entry level.
  • Mentorship from a team with 14+ years of building and marketing products.
  • A clear path to grow into a senior developer, a technical marketer, or a CRO specialist, depending on where your strengths lie.


Web Developer - WordPress/Shopify Apply now