For Xero Degree — a premium café and dining brand founded in Delhi — First Launch designed a complete digital presence in Figma: website and mobile application built to translate a heavenly in-person dining experience into a coherent, appetite-stimulating visual system across two platforms.
Create a digital presence that mirrors a heavenly in-person dining experience.
Xero Degree is a café and dining brand founded in 2018 by Kashish Aneja and Shivam Kakkar, built around a single premise: an escape from your busy life. The brand operates exclusively under Xero Degrees Cafe Private Limited, encompassing both the Xero Degrees and Xero Courtyard concepts. The in-person experience was described by the brand itself as heavenly — the digital presence needed to match it.
For a food and café brand, the digital experience is the first taste. A prospective customer encountering Xero Degree online makes an immediate and largely unconscious judgement about the quality of the food based entirely on what they see and feel on screen. A generic, template-driven food website communicates, implicitly, that the food and the experience are equally ordinary. That was the problem to solve — across both a website and a mobile application.
Making a customer feel hungry within two seconds of landing on a screen — across a website and a mobile app.
Xero Degree's brief was unambiguous: create a digital presence that makes food look appetising, makes the brand feel warm and considered, and makes ordering or visiting feel effortless and inviting. The deliverables covered both the website and a mobile application — requiring a coherent design system that worked across both platforms without losing its appetite-stimulating quality at either scale.
The underlying challenge was not just aesthetics. A disconnected digital presence — one that failed to carry the warmth, the visual quality, and the personality of the physical café — would actively undermine the brand. Every colour choice, every photograph's treatment, every whitespace decision either contributes to that feeling of escape or diminishes it. The design system had to make those decisions consistent and right across every screen, at every size.
Four design phases. One coherent brand world across two platforms.
Explore the complete website and mobile application UI/UX design for Xero Degree on Behance.
A user landing on a food brand's website or opening their app should feel hungry within the first two seconds. Every colour choice, every photograph's treatment, every whitespace decision either contributes to that feeling — or diminishes it.
Common questions about UI/UX design for food and café brands.
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