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A New Chapter for First Launch: Leadership, Vision, and Growth

Published Dec 11, 2024 · Updated Sep 16, 2025 · 2 min read

A New Chapter for First Launch: Leadership, Vision, and Growth

We are excited to announce an important organizational level update. 

The vision for the ecosystem of companies we manage has now become a reality.

Both companies Think201, our 12-year-old technology consulting company, and First Launch, our 7-year-old full-service digital marketing company, will now operate under the same leadership, fostering cross-learning and mutual growth.

A New Chapter for First Launch

With this change, Yashaswini S Prakash who has been leading Think201 for over a decade and has also been a partner at First Launch since its inception, is now transitioning into the role of CEO at First Launch, effective immediately.

Meet Yashaswini S Prakash

Meet Yashaswini S Prakash

Co-Founder & CEO, Think201 | Partner & CEO First Launch

Yashaswini is no stranger to leadership and innovation. With over 14 years of industry experience, she has built a remarkable career in technology and growth, working across a variety of sectors. Her journey at Think201 spans more than a decade, during which she has been instrumental in delivering exceptional solutions and driving cultural transformation within operational teams.

Her leadership style is rooted in a vision for excellence — inspiring teams to go above and beyond while cultivating an environment that prioritizes collaboration, innovation, and client success.

Under her leadership, First Launch is set to embark on a bold journey with a vision to integrate marketing and technology seamlessly. This approach aims to deliver impactful and innovative solutions that empower brands to thrive in an ever-evolving digital landscape.

Now, as CEO of First Launch, Yashaswini is ready to take the reins and lead the company into its next chapter.

Together, we look forward to building a future where innovation meets purpose, and every brand we work with achieves its fullest potential.

Stay tuned for what’s coming next — the best is yet to come!

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First Launch

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FirstLaunch

First Launch Editorial Team writes informative posts and insights on topics of Digital Marketing, SEO, Performance Marketing and other martech topics. The team comprises of skilled professionals who have real experience on topics that is reflected in blogs/articles and case studies posted.

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