We are excited to announce an important organizational level update.
The vision for the ecosystem of companies we manage has now become a reality.
Both companies Think201, our 12-year-old technology consulting company, and First Launch, our 7-year-old full-service digital marketing company, will now operate under the same leadership, fostering cross-learning and mutual growth.

With this change, Yashaswini S Prakash who has been leading Think201 for over a decade and has also been a partner at First Launch since its inception, is now transitioning into the role of CEO at First Launch, effective immediately.

Meet Yashaswini S Prakash
Co-Founder & CEO, Think201 | Partner & CEO First Launch
Yashaswini is no stranger to leadership and innovation. With over 14 years of industry experience, she has built a remarkable career in technology and growth, working across a variety of sectors. Her journey at Think201 spans more than a decade, during which she has been instrumental in delivering exceptional solutions and driving cultural transformation within operational teams.
Her leadership style is rooted in a vision for excellence — inspiring teams to go above and beyond while cultivating an environment that prioritizes collaboration, innovation, and client success.
Under her leadership, First Launch is set to embark on a bold journey with a vision to integrate marketing and technology seamlessly. This approach aims to deliver impactful and innovative solutions that empower brands to thrive in an ever-evolving digital landscape.
Now, as CEO of First Launch, Yashaswini is ready to take the reins and lead the company into its next chapter.
Together, we look forward to building a future where innovation meets purpose, and every brand we work with achieves its fullest potential.
Stay tuned for what’s coming next — the best is yet to come!