What was the creative challenge behind the Trackivity landing page design?

Trackivity needed a landing page that repositioned timesheet software — a category defined by administrative friction and low employee adoption — as something modern, approachable, and genuinely useful. The design challenge was to simultaneously persuade managers evaluating the product for ROI and employees who would need to use it daily, without the two messages working against each other.

Why did First Launch use custom character illustrations for a timesheet product?

Character illustrations accomplish something photography and abstract UI graphics cannot: they introduce warmth, personality, and relatability into a product category that has none. By showing illustrated characters interacting with the product in recognisably human work situations, First Launch shifted the emotional register of the page from compliance tool to productivity companion — which is exactly what drives adoption in utility software.

How did the landing page design serve both managers and employees at the same time?

Every structural decision was made against a dual-audience lens. The hero section led with the core value proposition and a real product mockup — answering the manager's "what does this do?" within two seconds. Feature sections were scannable and visually approachable, addressing the employee's concern about ease of use. The design communicates that power and simplicity are not a trade-off: they are Trackivity's entire premise.

What visual identity choices were made for the Trackivity landing page?

The identity was built around clean sans-serif typography for a modern, uncluttered feel appropriate to a productivity tool. The colour palette paired a restrained primary palette with a high-contrast lime green CTA — a colour that carries energy and forward momentum while standing out clearly against the surrounding design. The result is a page that feels focused without feeling bland.

What does a UI/UX design project with First Launch typically include?

A full UI/UX landing page engagement with First Launch covers information architecture, wireframes, high-fidelity visual design, visual identity definition, custom illustration or iconography where relevant, device mockups showing the design in real-world context, and fully responsive layout resolved across all device breakpoints — delivered and handed off in a single design tool.

Can First Launch help design landing pages for other SaaS or productivity tools?

Yes. First Launch has experience designing landing pages, UI/UX systems, and web presences for SaaS products, productivity platforms, and technology businesses. The studio combines strategic design thinking — audience analysis, content sequencing, conversion architecture — with visual craft to produce pages that are both distinctively designed and commercially effective.

SaaS · UI/UX Design · 2021

Humanising a Utility Tool Through Website UI/UX Design

A timesheet management platform that needed to speak to two audiences at once — the managers who evaluate it for ROI, and the employees whose buy-in determines whether any timesheet tool survives in the real world.

Target Audiences Served

Custom Character Illustrations

Core Deliverables

01 — Brief

About the Brand

A modern SaaS platform built to make time tracking feel less like compliance and more like clarity.

Trackivity is a timesheet management software platform built for modern teams — designed to track time, effort, and efficiency in a way that feels neither punitive nor cumbersome. The product's positioning as a definitive timesheet management solution is built on a simple insight: the reason most timesheet tools fail to drive adoption is not a features problem, it is an experience problem. Trackivity's brief to First Launch reflected this directly.

The ask was not simply to design a landing page. It was to reframe an entire product category — to make timesheet software feel like something a team might actually choose to engage with, rather than something they are required to endure. That design challenge became the foundation for every structural and visual decision that followed.

Client

Trackivity

Industry

Timesheet Management Software · SaaS

Services Delivered

UI/UX Design · Landing Page Design · Custom Character Illustration · Visual Identity · Device Mockups

Tool

Adobe XD

Project Type

Landing Page Design & Visual Identity

02 — The Challenge

A Category Designed to Be Ignored

Timesheet software has an adoption problem that no feature list has ever solved.

Timesheet and time-tracking software occupies an awkward position in the workplace software category. It is a utility product — something employees are required to use rather than choose to use — and most existing solutions look and feel exactly like that. Boring interfaces, dense data entry, and zero personality. The result is chronic underuse, inaccurate records, and frustrated managers who chose the software for its feature set but can't get their teams to engage with it consistently.

Trackivity needed a landing page that reframed this problem entirely. The objective was to position the product as the definitive timesheet management software — something that feels modern, efficient, and genuinely approachable — to two distinct audiences simultaneously: managers evaluating it for efficiency and ROI, and employees who would actually need to use it day to day and whose buy-in determines whether any timesheet tool succeeds or fails.

The Core Design Thesis

"The reason most timesheet tools fail to drive adoption is not a features problem, it is an experience problem."

03 — The Approach

Four Decisions That Changed How the Product Felt

Every structural and visual decision in the landing page was made against a dual-audience lens — powerful enough for managers, approachable enough for employees.

Audience-Led Design Strategy

First Launch began with the dual-audience insight as the core design constraint. A page that speaks only to the manager-buyer describes features and dashboards. One that speaks only to the employee-user emphasises ease. The design had to communicate that power and simplicity are not in tension — they are the product's core promise.

Visual Direction & Character Illustration

The most significant creative decision was the use of custom character illustrations throughout. Timesheet software is inherently associated with surveillance and administrative friction. Character illustrations accomplish something photography cannot: they introduce warmth and personality into a product category that has none, shifting the emotional register from compliance tool to productivity companion.

Visual Identity & Style Guide

The landing page's visual identity was built for clarity and energy in equal measure. Clean, highly legible sans-serif typography kept the interface modern and uncluttered. The primary call to action — Get Started For Free — was rendered in high-contrast lime green, carrying forward momentum while standing out with maximum clarity against the surrounding design.

Page Architecture & Content Sequence

The landing page was structured to answer each audience's key questions in the right order. The hero led with the core value proposition and a high-resolution product mockup — visitors know within two seconds what the product looks like. Feature sections used icons and small illustrations for scannability. The full workflow was executed in Adobe XD across all device breakpoints before handoff.

Approach Phases

100%

Responsive Layout

Core Page Sections

Design Tool Throughout

Landing page design for a B2B SaaS tool is almost always a function of how well the design resolves the tension between selling the product to the buyer and making the product feel approachable to the user.

First Launch — Design Rationale for Trackivity

04 — The Work

View the Full Project on Behance

View full project

Trackivity Landing Page Design — Behance

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05 — FAQ

Questions about this engagement

Common questions about the Trackivity UI/UX design project and First Launch's approach to SaaS landing page design.

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Trackivity needed a landing page that repositioned timesheet software — a category defined by administrative friction and low employee adoption — as something modern, approachable, and genuinely useful. The design challenge was to simultaneously persuade managers evaluating the product for ROI and employees who would need to use it daily, without the two messages working against each other.
Character illustrations accomplish something photography and abstract UI graphics cannot: they introduce warmth, personality, and relatability into a product category that has none. By showing illustrated characters interacting with the product in recognisably human work situations, First Launch shifted the emotional register of the page from compliance tool to productivity companion — which is exactly what drives adoption in utility software.
Every structural decision was made against a dual-audience lens. The hero section led with the core value proposition and a real product mockup — answering the manager's "what does this do?" within two seconds. Feature sections were scannable and visually approachable, addressing the employee's concern about ease of use. The design communicates that power and simplicity are not a trade-off: they are Trackivity's entire premise.
The identity was built around clean sans-serif typography for a modern, uncluttered feel appropriate to a productivity tool. The colour palette paired a restrained primary palette with a high-contrast lime green CTA — a colour that carries energy and forward momentum while standing out clearly against the surrounding design. The result is a page that feels focused without feeling bland.
A full UI/UX landing page engagement with First Launch covers information architecture, wireframes, high-fidelity visual design, visual identity definition, custom illustration or iconography where relevant, device mockups showing the design in real-world context, and fully responsive layout resolved across all device breakpoints — delivered and handed off in a single design tool.
Yes. First Launch has experience designing landing pages, UI/UX systems, and web presences for SaaS products, productivity platforms, and technology businesses. The studio combines strategic design thinking — audience analysis, content sequencing, conversion architecture — with visual craft to produce pages that are both distinctively designed and commercially effective.

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Humanising a Utility Tool Through Website UI/UX Design

About the Brand

A Category Designed to Be Ignored

Four Decisions That Changed How the Product Felt

View the Full Project on Behance

Questions about this engagement

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