Design Agency over Freelance designer – What are the Benefits?
by Ananya Jhabak on Wednesday Jan 25
Design plays a huge role for any business, and as important as the decision is, it often gets confusing to choose between a design agency or a freelance designer!
Every Business calls for different needs at different phases during its growth, but the one thing that needs to be aligned well in all sectors is design. Be it your brand’s logo, web design, app design, social media creatives or simply your blog image design, all of it needs to be aligned well with your company’s vision for maximum impact and impression. Therefore, we often find ourselves questioning the benefits of a design agency over a freelance designer and vice-versa. This confusion is normal.
One clear answer is that it depends entirely on the requirements of your business. Several factors can help you determine whom you should hire, but in general, hiring a Design Agency comes with some great benefits over hiring a freelance designer. Let us explore some of these.
Who is a Freelance Designer?
A freelancer is a person who takes on a job independently and uses their own resources to complete the deliverables. Your design needs are totally their responsibility. Freelancers are in charge of finding their own customers.
They typically have a lot of experience in their particular field. For nearly any job demand, such as content creation, Strategy Development, Digital Marketing, and Designing, there are freelancers available.
What is a Design Agency?
A design agency is a full-service company equipped with a full-fledged team of Technical and creative designers who have a variety of abilities that the agency’s management has carefully chosen. It is an organisation with a strong resource base that specialises in the design and can complete the assignment.
Selecting a design firm can be quite beneficial for your company. Here are a few benefits of choosing a design agency without a doubt.
Benefits of choosing a Design Agency
Experience the vast knowledge and industry expertise of a design agency. A design agency has a team that comes with diverse skills. This vast resource of skills is something you may never find in one freelancer. A design agency also comes with the expertise of working in varied market sectors, which gives them great industry experience.
With the right knowledge and expertise, your brand can be enhanced to the next level. Choosing a design agency means choosing experience. However, do note that choosing a good design agency is equally important if you want to claim the benefits of a design agency.
With highly integrated resources and a diverse and dynamic team, one can rest assured that a design agency comes with unmatched creativity. With varied people, there are numerous perspectives or fresh perspectives that come into the picture. These perspectives are foundational to any creative mission.
With years of experience and exposure, they are also exposed to varied challenges that boost their creativity. Rest assured, if you are looking for creativity, new perspectives and expertise, you must reach out to a Design Agency.
You don’t want your designs to be easily copied, right? Having unique designs can be a great asset to your business, and you do not want to compromise on that. Hiring a design agency would assure you of high security and safeguard all your designs and company information. This guarantee is highly critical as we cannot take risks with the company’s sensitive data.
Freelancers usually work on availability and might not always be available for your design needs. With a design agency, you can hire one agency and share all the data there for the designs rather than choosing varied freelancers for different tasks and distributing your data which compromises security.
A design agency is well-funded and can afford really advanced and updated tools that are needed for designing. Freelancers usually do not have this range of funding and may not have access to all resources.
Developers, software, and tools are not cheap. Only a well-funded marketer, such as an agency, can afford the exorbitant cost of some design tools. Your firm will have direct access to excellent equipment, software, and resources through an agency, all of which can be very beneficial to your organisation. Freelancers frequently lack access to these tools and may rely on the resources of your business to complete the deliverables.
With an agency, you can be assured of quality because the team chosen or hired is of great quality. The hiring process chooses the best for the agency to get the work delivered. You get access to not only a quality team but a team that is diverse in skills. Choosing an agency would mean choosing guaranteed quality. However, you must be careful enough to choose the best design services for your brand. This depends on the quality of research you put in on the agency before hiring them for your business needs. One simple way to do it is by exploring their website, looking up reviews and client testimonies and checking their reputation.
A design company will have human resources- a team of professional designers with dynamic skills that can be a great asset to the company, but by hiring a freelancer, you may restrict or hinder yourself from a vast range of skills from varied resources.
With a design agency, you are choosing a whole team to get your work done, which means more perspectives and more efficiency. However, as mentioned with a freelancer, you may restrict yourself to the skills only one individual has. If your requirements fit well within the skill sets of the freelancer, then there’s nothing stopping you; however, if you are seeking a more diverse approach, then choosing an agency might be the best for your agency.
Choose only the Best for your Business.
When it comes to Designing, Branding & Re-branding your Products or Services, the choice clearly depends on the requirements of your business. However, choosing an Agency might have a greater edge than choosing other options. So explore and research and choose what works best for your company.
If you want to enhance your brand’s presence, First Launch might be your One-Stop-Solution for all Design and Branding needs. First Launch is a full-service Design Agency in Bangalore, India, helping businesses and start-ups grow visually.