Qualitrix, one of the fastest growing crowdsourced testing global firms, had a corporate website. For reasons like poor SEO performance, poor organic visibility, inability of the website theme to propagate the vision of the company, the Director of the company required a complete website revamp.
Considering the international corporate/startup target audience and the 2020 mission of Qualitrix with respect to automation and crowd testing, we wanted to use some bright colors that denotes an optimistic future.
Assistant is a Hebrew and Latin type family, derived from Source Sans Pro, providing clarity and legibili ty of American Gothic typeface designs.
All the icons used are scalable vector image allowing them to scale up and down as per the screen size without any degradation in visual quality.