A long and horrible looking URL can give a bad impression to your site visitors. It also looks like a Spam and people tend to stay away from such websites. One of the reasons people think that your website is a spam is because of the weird looking URL and too many hyphens and keywords in it.
So if you want to increase your impressions, stay good in Google’s eyes and decrease your bounce rate. The solution is to shorten your link. And how will you do that? Through Rebrandly. Rebrandly is the most complete and reliable management platform for your links. The easiest way to create, measure and share short URLs with a custom domain name which will help you maintain a consistent presence across all social media channels without having to take time away from your core business activities.
Rebandly’s pricing is small business friendly. They offer a forever free plan that lets users manage up to 3 social accounts for free for as long as they want.
You can find more details here.