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Reaching Beyond Limits: A leading healthcare brand claims No. 1 position in the digital world in 80 days.

This case study is about the process of claiming the No 1 position in a very competitive Healthcare Industry in less than three months.

Every challenge in Digital Marketing can be seen in 3 phases; the goal and objective phase, the planning and execution phase, and the result phase.

 

The goal and objective phase

The goal was simple: Website revamping and redesigning. But for an ever-growing and 24×7 active Healthcare Industry, pausing lead campaigns and losing leads for a few days wasn’t an option. Hence, the objective was to keep their SEM campaigns running parallel to working on the website. Besides, some of the URLs were broken. If the website stopped working whilst migration, there would be no conversions. Adding to this, the website was accessible in five different languages and had over 800 pages.

The planning and execution phase

 

To start with, we took over the website and made sure that the SEO and SEM campaigns still functioned well. And then we started work on “The Launcher Way”.

We staged the mobile version first and optimized the website. The website was built in the staging environment in three stages – The design, Development, and Testing phase. We started doing the SEO and the URL bits in the staging environment, which is one of the many things that we did differently from other agencies, who would have worked on SEO only once the website went live.

Adding the cherry on top of our cake, we used a language plug-in for the different languages instead of hosting the website with multiple languages. What this resulted in was the website opened in English and then gave you the option of translating it to any available language.

Three months later, the website was ready to launch. But the real question was, would the website hold? We only had one shot at this being a relatively new agency! We split our marketing team, who was in charge of the migration, into three groups – content, links, and Ads.

And the days post the Healthcare Website being live went like:

 

THE RESULT PHASE

We ranked on top in SEO for ‘Cancer hospitals in Bangalore’ from 4th position. The change in the website healthcare content helped us garner a heap of impressions,  that is +16,10,140. The website became faster as the load time went down by 2.79s. The page size decreased by almost 1.1 Mb despite being available in multiple languages. 

Want to know the best part? This whole transition was seamless. Apart from a few content changes, the client did not encounter anything worth worrying about.

You can implement the above steps in your Campaign Strategies, or you can always get in touch with us.

As the one of the best SEO Companies in Bangalore, We would surely love to help you develop the best SEO Strategy and take your business to the top; Contact us at hello@firstlaunch.in

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A digital marketing agency is a mechanical watch with many gears. When all these gears (digital marketing strategies) turn in unison, we perfectly represent your brand image in the industry. It pays to have a strong and dynamic digital persona in a world that is becoming more digital every day. It also helps with brand reach and lead development when building a brand from scratch.

We provide you with every kind of digital marketing service you can imagine. From Search Engine Optimization to Social Media Marketing to Branding and Design, we are Jack of all Trades and masters of each one. While you may not believe so, all these different processes are interrelated and play a significant role in providing maximum reach and brand recognition to your brand. As one of the fastest-growing integrated marketing companies in Bangalore, we take care of social media management, brand account management, marketing campaigns, SEO, Search engine marketing, performance marketing, email marketing, pay-per-click, content marketing, along with branding, video production and web development services for your brand.

Well, that's easy. Choose us. The main thing you need to look at when hiring a digital marketing agency is what they offer in return for the money you are offering them. Our whole marketing approach is based on ensuring you receive the best return for your investment in our brand. That is our USP, and we stand by it fervently. Don't take our word for it. Look around the website and see what our clients (current and previous) have to say about us.

Digital marketing helps a company reach more people. It's as simple as that. Everything else that you achieve from it adds to the experience. The first and primary function of digital marketing is to ensure that every person in the vicinity who is interested or may become interested in your product/service knows about your brand.

Digital marketing services, especially social media, have become a blessing to all small businesses. Combined with a good functioning website and a small Google Ad campaign, small businesses can set themselves up to grow at a very fast rate while catering to a larger demographic. Also, unlike other forms of marketing, digital marketing tells you exactly how many people have seen your content and what is working for you and what isn't, which for a small business is a blessing.

If you look at our case studies section, you will understand why First Launch is very detail-oriented and focused on the ROI aspect of our digital marketing efforts. What makes us unique is that we understand the connection between what the market wants and what your brand needs and provide it just the way you want.

The right form of Digital Marketing for your brand can increase your customer base and boost sales and interactions that can be extremely profitable to your company. Good marketing comes with positive ROI, which can significantly impact your revenue.

Definitely Yes. Digital Marketing campaigns can boost your company's sales and awareness, reflecting your ROI. You can always measure your ROI and the marketing campaign's success and rework if necessary to convert your investments into quantifiable positive results.