Ranking High Competition Keyword Clusters with Infographic Images on Google SERP

Overview

Brand: A leading hospital in Bangalore which provides global standards of healthcare and surgical excellence

Goal: Ranking High Competition Keywords Clusters with Infographic Images on Google SERP.

Background:

Our website hosts a comprehensive blog on health-related topics, including brain tumor symptoms. Understanding the importance of visual content in engaging users and enhancing SEO efforts, we aimed to optimize blog images to secure top positions on Google SERP.

Approach

Understanding the search volumes based on the blog topic we wanted to rank gives us a clear direction for us.

Creating an infographic with quality content to improve the CTR

How?

1. Keyword Research
2. Image Optimization
3. Creative representation of the topic through image (infographic)
4. Schema Markup
5. Optimized File size and page speed

Strategy Implementation

1. 1. Keyword research: Conducted thorough keyword research to identify relevant terms related to brain tumor symptoms. Utilized tools like Google Keyword Planner, SEMrush, and Ahrefs to uncover high-volume keywords with moderate to low competition.
   2. Image Optimization – Alt Text: Provided concise and descriptive alt text for each image, incorporating primary and secondary keywords. Image Size and Format: Compressed images to improve page loading speed without compromising quality. Utilized appropriate image formats (JPEG, PNG) for optimal display and compatibility.
   3. Quality Content: Ensured that blog content surrounding the images was comprehensive, authoritative, and user-centric. Addressed common questions, concerns, and misconceptions related to brain tumor symptoms, offering valuable insights and actionable advice.
   4. Schema Markup: Implemented schema markup, particularly “Image Object” schema, to provide search engines with structured data about the images. This enhanced visibility and relevance in search results, potentially leading to higher click-through rates. 
   5. Featured Image: we added the image for the blog as a featured image improve the overall visibility. 
   6. Optimized File Size and Page Speed: Reduced image file sizes to improve page loading speed, enhancing user experience and search engine rankings. Implemented caching mechanisms, and optimized server response times, for faster content delivery.

Results

Through a strategic approach to image optimization and content quality, we successfully ranked our brain tumor symptoms blog images in top positions on Google SERP. By prioritizing user relevance, search intent, and technical optimization, we not only achieved our SEO objectives but also delivered valuable information to individuals seeking insights into brain tumor symptoms. This case study underscores the importance of comprehensive SEO strategies in enhancing visibility, engagement, and authority in competitive search landscapes.

 

SERP Results