Strategy Overview
We took a four-pronged approach to the problem. First, we identified the right keywords to rank for by conducting a comprehensive audit. Then, we focused on optimising our content to align with the search intent of our audience.
Next, our technical team stepped in to improve website performance. The team made sure that anyone who landed on the site had a smooth, seamless experience. Finally, and most importantly, we closely monitored website analytics to understand what was working. This allowed us to double down on what delivered results and phase out what didn’t.
Choosing The Right Keywords for SEO
The first step was conducting an SEO audit to get a clear picture of where things stood. We looked for rankable keywords and identified both on-page and off-page optimisations that needed to be addressed to improve our chances of ranking.
The key outcome of this audit was zeroing in on a primary keyword for the digital marketing agency. Along with that, we set a few foundational rules that guided our entire SEO strategy. They ultimately helped us stay focused on the end goal of generating leads.
Optimising Content for Search Engine Visibility
Once we locked in our target keyword, we made sure it was seamlessly integrated across the website. Our primary focus was on using keywords like “digital marketing” and “digital marketing agency” naturally, without falling into the trap of keyword stuffing, which could hurt rankings.
We started by optimising the meta titles and descriptions and updating all existing blog posts to include the target keyword where relevant. We also made sure image alt tags included the keyword wherever it made sense.
Beyond the website, we extended this keyword strategy to our social media bios and content for site submissions. In short, wherever First Launch appeared on the web, “digital marketing agency” wasn’t far behind.
We also paid close attention to readability. Each blog and web page was reviewed to ensure that sentences were clear, concise, and easy to understand for users and search engines. For ongoing optimisation, we used the Yoast SEO plugin on WordPress, which helped us stay on track with both keyword use and readability.
Optimising Website Performance for Search Engine Visibility
We kept a close eye on our website’s performance by focusing on page size, loading speed, and mobile responsiveness. With Google placing increasing emphasis on mobile performance in its ranking algorithm, we knew it was important to stay ahead of the curve. Since indexing and ranking changes take time, it made sense to optimise proactively.
Thanks to our stellar in-house tech team, keeping the site in top shape wasn’t a hassle. We also relied on tools like Google PageSpeed Insights and Google Search Console to flag any issues early. PageSpeed Insights helped us analyse and improve site performance by identifying problem areas and suggesting clear fixes. Google Search Console took it a step further by continuously monitoring for crawl errors and keeping us informed via email alerts.
With a sharp tech team and the right tech in place, we treated our website like royalty and Google noticed.
Metric Monitoring & Proactive Performance Validation
After all the optimisations and enhancements, the next step was to verify what actually worked. The only way to do that was by continuously monitoring our website’s performance and validating the impact of each change. Key metrics like keyword rankings and overall website rank served as solid indicators to tell us whether we were headed in the right direction.
We used tools like SEMrush and Alexa to analyse our SEO performance. By regularly checking how our website and blog articles were ranking, tracking spikes or dips in traffic, and tweaking keywords accordingly, we kept our strategy sharp and responsive.
This wasn’t a one-time task, it was a continuous cycle. For over three months, we stayed in this loop, fine-tuning and optimising. Eventually, we started seeing real results. Our rankings climbed, and organic leads started coming in. These were high-intent enquiries from people actively searching for a digital marketing agency, which meant less effort to convert them. Our SEO strategy was finally doing what it was supposed to do.
What did our inbox look like at the end of it all?
It was alive.
We saw a staggering 700% jump in inbound leads. Cold emails and unanswered calls became a thing of the past. Instead, we had leads pouring in through our website, calls coming in daily, and our inbox was overflowing with genuine business enquiries.
One moment that still stands out was when someone walked straight into our office, completely unannounced. They had Googled “digital marketing agency,” saw we were nearby, and decided to drop in. That’s when it hit us—local SEO was working, and it was working hard.
SEO can do the same for your brand too. Reach out to us at hello@firstlaunch.in and we’ll handle the rest, so you can focus on what you do best.
