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How WannaThankYou increased its user base by 500% through Social Media Marketing.


WannaThankYou is a social network platform that lets users express their gratitude to fellow users or non-users. Users can either choose a Thank You message from the WannaThankYou template or write their own personalized message.

WTY Thanksgiving 2018

As WannaThankYou revolves around the concept of gratitude, the arrival of Thanksgiving meant it was time for us to roll out the red carpet. We decided to leverage this event to increase the number of followers and bring in new users.

We realized we had many followers on the WTY Social Media accounts who were not WTY users. Our goal was to convert the social media followers into users and run a successful campaign.

Setting the Campaign in Motion

  • Design and Tech
  • Social Media Marketing

Our Event Promotion Approach

  • Organic
  • Paid

Design and Tech

Being a tech-driven Digital Marketing Agency in Bangalore, by default, we eliminate technical hitches, if any, before running any campaigns. We started by updating our Landing Page for the Thanksgiving 2018 Campaign.

Since the campaign was a contest, the landing page had to be designed accordingly and friendly enough for the users to participate.

Social Media Marketing

The entire campaign of Thanksgiving circled around Social Media Marketing since one of the main objectives was to convert social media followers into users. We started ideating on campaign post ideas to be published on Facebook, Twitter, and Instagram.


A. Organic


Trending Hashtags

The following efforts brought in 2.5K+ visitors to the landing page-

  • Trending hashtags
  • Personal Messages to Followers
  • Featuring contestants’ gratitude stories

Extensive research was done on the trending hashtags. Since hashtags drive social media, we wanted to use the ones which would help as many audiences discover our post as possible.

Personal Messages to Followers

We wanted our followers to feel special and appreciated. To maximize our followers’ engagement, we posted individual Thanksgiving wishes on many of our followers’ walls.

wty-Personalised-Message-for-Thanksgiving-social media campaign
wty-participant-social media marketing campaign

Featuring Contestants’ Gratitude Stories

We did expect a lot of heartwarming gratitude stories, and we featured them on our portal, encouraging many more participants to share their stories.

B. Paid

Linear ROAS Growth for a Pan-Indian EdTech Brand


Social Media Marketing Ads

Although the contest gained wide popularity among the followers and was getting us more traffic organically, we also went for paid promotions which brought in extraordinary results due to-

  • Appropriate Targeting
  • Optimized Image ad
  • Placement of Ad

Appropriate Targeting

The ad was not run on generic terms but based on the right strategy. We researched and considered the right kind of audience based on their age group, location, profession, and other factors.

Optimized Image Ad

The success of an ad campaign also majorly depends on the image, which needs to be optimized to gain the maximum reach. A good-quality image, a crisp message and a sound image-to-text ratio helped us reach a wider audience.

wty-Thanksgiving-Contest-Announcement- social media marketing

Placement of Ad

While placing an Ad, you need to consider a few factors. It can’t simply be faced anywhere, which sometimes may even backfire on us. The right placement of ads helped fetch more eyeballs and get more people to the landing page.


The Campaign Outcome

The campaign was massively successful, making November (Thanksgiving) phenomenal for WannaThanakYou. Below is the data for the month of November 2018 when compared to that of October 2018

The New Sign Ups in November increased to 516.67%

The page likes on Social Media in November increased by 34%

For more cases about how we scale brands with our digital marketing strategies, check out our Case Studies.

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