Background of WannaThankYou
WannaThankYou (WTY) is a social network to promote gratitude, wherein you can share your Thank You message, and express your gratitude. WTY also recognizes NGOs that have been making a difference and shares the Goodness with the world.
WannaThankYou is a whole new concept, and we had to create a 'buzz' for the brand. First Launch, whose true north has always been growth, decided to kickstart with the “WTY Ambassador Campaign”, a word-of-mouth approach that we adopted to market the platform.
It was essential for the brand to attract believers of the concept of WannaThankYou to endorse the product among their network. To make it more fun and exciting, attractive goodies were announced for the users who managed to bring in more users to WannaThankYou platform and got them signed up.
To capitalize on traffic spikes we had gained over the course of running campaigns thus far, we thought of running an Ambassador campaign- inviting users to refer their friends and family and win a chance to get goodies. Though we had various options to opt from readymade modules, we, being a tech-driven digital marketing agency, decided to build an exclusive custom referral module for WTY.
Since this was a new and tricky concept, we spent crucial time in designing and developing the landing page. The cooperation between the design team, tech team and the marketing team was so unbelievably excellent that we were able to roll out the campaign in a very short time. As a result of which, we were able to double the users within a month of the campaign!
We began by strategizing and charting out all the Digital Marketing promotions, creating a content calendar, and deciding on the channels of promotions. We kept improving the details and testing the features of the landing page on a regular basis. Once we saw that everything was in place is when we started promoting the campaign through emails, social media, and various forums.
We were able to gather a database exclusively for the Ambassador campaign. Our Email database majorly consisted of millennials because they are the ones who jump onto trends, tech-savvy, make or break a social media app!
We started to push more campaign-related content in various forums. We tried to answer more questions that were raised on various platforms regarding the Ambassador Campaign and were able to kindle excitement among many to sign up with WannaThankYou.
We used our influencer platform, LaunchPad , to promote WannaThankYou and gain the reach for the WTY Ambassador Campaign. We had a good number of influencers who brought in more users to the platform through their followers’ network.
The WannaThankYou Ambassador Campaign was one of the biggest campaigns by First Launch. One can imagine the level of excitement among the Launchers when we were able to see an increase of users by over 148% and when the page views shoot up by about 163% within a month. Challenge is what we seek for because we dare to experiment!