skip to content

Back to Case Studies

5000+ App Installs in the first month of a Global Neobank launch

Overview 

Brand: A global neo-bank providing digital banking and investment platform serving students, professionals, and investors globally

Problem: New to the fintech industry, there is a Lack of awareness among users about the brand and brand services.

Approach

SEO Approach

The website, created with Webflow CMS, initially had technical SEO issues, resulting in poor speed and Pingdom scores. We aimed for a PageSpeed Insight score above 65 by optimizing image presentation, minimizing CSS, and adding basic SEO elements. These enhancements improve both speed and SEO performance to meet industry standards and user expectations.

– Research to finalize the keywords with high and low competition to create a good mix to ensure greater visibility.

– Meta Title and Description have been updated based on the finalized keywords.

– Website content audit to bring in the topical authority which helps in better ranking opportunities.

– Website optimized to load faster, focusing on achieving a load time of fewer than 2 seconds.

– Faster load times contribute to improved search engine rankings and enhance the overall user experience.

SEO Results

Organic website rankings improved based on strategic SEO Efforts and improvements in the website optimizations in terms of page loading speed and page size which resulted in the greater visibility for finalized keywords.

Google Ads

Approach

  • Despite the buzz generated by news articles and PR after the app launch, many potential users were unaware of the brand’s unique offering.
  • Google Ad campaigns were launched targeting cost-effective, high-ranking keywords to attract users actively seeking similar products.
  • Keywords were refined based on conversion rates to optimize campaign effectiveness.
  • Implementation of a CRM system enabled detailed analysis of campaign performance, tracking user interactions, and refining lead quality efficiently.

Google Ads Industry Benchmarks Vs Actual Performance

Results: A solid 2.69% conversion rate and an impressive $0.16 average CPC with 2867 installs.

Facebook Ads

Approach

  • Leveraging Facebook conversion ads, we capitalized on curiosity, directing users directly to our landing page for swift account sign-ups
  • Our diverse ad formats, including static and carousel ads, captured attention and engagement.
  • Initial interest-based targeting segmented audiences into freelancers, students, investors, and more.
  • Transitioning to lookalike audiences for quality conversions further enhanced our campaign performance.

Facebook Ads Industry Benchmarks Vs Actual Performance

Results: A stellar performance with Facebook delivering a significant number of leads at an average CPL of just Rs. 80.

Explore More Case Studies

Take a look at First Launch case studies for tips & tricks on how to improve your own brand performance

No categories assigned.

5000+ App Installs in the first month of a Global Neobank launch

Overview  Brand: A global neo-bank providing digital banking and investment platform serving students, professionals, and investors globally Problem: New to...

No categories assigned.

3X Increase in account open rate for online trading platform

Overview Brand: An online trading platform owned by a financial conglomerate from Mumbai, India.  Close to 30 years of operating...

Get a Quote

Let's collaborate button-arrow

Unlock high-impact digital marketing solutions tailored for your growth.

Unsure if your current strategy is driving real results? Let First Launch chart the path that actually works for your brand

Digital Marketing FAQs

Here are some common questions
we receive from our clients

A digital marketing agency is a mechanical watch with many gears. When all these gears (digital marketing strategies) turn in unison, we perfectly represent your brand image in the industry. It pays to have a strong and dynamic digital persona in a world that is becoming more digital every day. It also helps with brand reach and lead development when building a brand from scratch.

We provide you with every kind of digital marketing service you can imagine. From Search Engine Optimization to Social Media Marketing to Branding and Design, we are Jack of all Trades and masters of each one. While you may not believe so, all these different processes are interrelated and play a significant role in providing maximum reach and brand recognition to your brand. As one of the fastest-growing integrated marketing companies in Bangalore, we take care of social media management, brand account management, marketing campaigns, SEO, Search engine marketing, performance marketing, email marketing, pay-per-click, content marketing, along with branding, video production and web development services for your brand.

Well, that's easy. Choose us. The main thing you need to look at when hiring a digital marketing agency is what they offer in return for the money you are offering them. Our whole marketing approach is based on ensuring you receive the best return for your investment in our brand. That is our USP, and we stand by it fervently. Don't take our word for it. Look around the website and see what our clients (current and previous) have to say about us.

Digital marketing helps a company reach more people. It's as simple as that. Everything else that you achieve from it adds to the experience. The first and primary function of digital marketing is to ensure that every person in the vicinity who is interested or may become interested in your product/service knows about your brand.

Digital marketing services, especially social media, have become a blessing to all small businesses. Combined with a good functioning website and a small Google Ad campaign, small businesses can set themselves up to grow at a very fast rate while catering to a larger demographic. Also, unlike other forms of marketing, digital marketing tells you exactly how many people have seen your content and what is working for you and what isn't, which for a small business is a blessing.

If you look at our case studies section, you will understand why First Launch is very detail-oriented and focused on the ROI aspect of our digital marketing efforts. What makes us unique is that we understand the connection between what the market wants and what your brand needs and provide it just the way you want.

The right form of Digital Marketing for your brand can increase your customer base and boost sales and interactions that can be extremely profitable to your company. Good marketing comes with positive ROI, which can significantly impact your revenue.

Definitely Yes. Digital Marketing campaigns can boost your company's sales and awareness, reflecting your ROI. You can always measure your ROI and the marketing campaign's success and rework if necessary to convert your investments into quantifiable positive results.