5,000 app installs
in month one.
A global neo-bank entered a crowded fintech market with zero brand recognition. Three months of coordinated SEO, Google Ads, and Facebook Ads changed that — fast.
A global neo-bank. Zero market presence. One month to make noise.
Here's what we were working with — and why the window mattered.
Our client is a global neo-bank offering digital banking and investment services to students, working professionals, and investors worldwide. Built on a modern Webflow CMS stack, the product was ready — but invisible. The brand had no organic footprint, no paid history, and no audience to speak of.
The challenge wasn't the product. It was the market entry. Fintech is a space where trust is earned slowly and attention is expensive. We needed a strategy that built credibility and acquired users simultaneously — not sequentially.
New brand. Competitive space. Zero recall.
The fintech category doesn't forgive slow starts.
The neo-banking space is dominated by well-funded incumbents with established brand trust. For a new entrant, the first 90 days determine whether you build momentum or disappear. Our client had launched with genuine PR buzz — news articles, announcements, industry mentions — but that surface-level awareness wasn't converting into app downloads.
The Webflow CMS website had significant technical SEO liabilities: slow load times, poor PageSpeed scores, absent meta structures, and no keyword strategy. On the paid side, there was no campaign history, no audience data, and no conversion tracking in place. We were starting from zero — on every front, simultaneously.
Four levers. One coordinated push.
We built acquisition infrastructure and ran demand simultaneously.
Beating benchmarks. Across every channel.
Industry averages were the floor, not the ceiling.
Organic rankings improved across target keywords following technical fixes and on-page optimization.
Questions about this engagement
Everything you'd want to know about how we launched this neo-bank from zero to 5,000 installs.
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We ran three coordinated channels simultaneously — SEO to build organic discoverability, Google Ads targeting high-intent users actively searching for digital banking alternatives, and Facebook Ads using conversion campaigns with audience segmentation. All three fed into a CRM-tracked funnel, letting us optimize in near real-time.
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Trust and discoverability. Fintech users are cautious — they need to find you, feel confident in the brand, and have a frictionless sign-up experience. We had to solve all three at once: fix the technical SEO so the site could be found, build credibility through targeted messaging, and reduce cost barriers through keyword refinement.
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By identifying a mix of high-volume and lower-competition keywords that still attracted users with clear intent. We avoided bidding on the most obvious (and expensive) terms in favour of a strategic keyword blend — and continuously refined based on actual conversion data rather than impression volume.
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Google Ads captured demand — users already searching for what the brand offered. Facebook created demand — reaching users who matched the profile of a potential customer but hadn't yet searched. Starting with interest-based segments (students, freelancers, investors) and transitioning to lookalike audiences once we had conversion data let us scale efficiently.
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Yes. Our approach is channel-agnostic but always coordinated — we don't run campaigns in silos. Whether it's a fintech, SaaS, or consumer app, we build full-funnel acquisition strategies that tie organic, paid, and CRM into a single measurable system.
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