2Mn+ Organic Reach on Facebook

Client Background

It is a healthcare brand that provides cancer care services in Bangalore, India, it was established in 2016 with the aim of providing world-class cancer treatment to patients in India. They also offer comprehensive cancer care services, including diagnosis, treatment, and post-treatment care.

Challenge

The challenge that the healthcare brand was facing: Increasing its organic reach on social media and attracting more patients to its cancer care services. 

Strategy

To achieve the objectives, we focused on the following strategies

Focused on different types of content on Facebook 

1. Facebook Lives
   1. Informative lives with experts
2. Videos
   1. Commonly asked questions about cancer-related topics
3. Images
   1. Infographics with tailored content
   2. Showing the hospital culture using events 
   3. Facts related to cancer and healthcare

Result

• Periodic improvement in the organic reach from 8k to 2Mn+

• The average number of shares increased to 3.4 per post
• 28% increase in the number of overall engagement