skip to content

Tools for Checking Backlinks

by First Launch on Monday Mar 11

Backlinks are the backbone of website authority and visibility. The links from other sites to yours signal to search engines the quality and relevance of your content. However, managing and monitoring these backlinks can be a daunting task. That’s where cutting-edge tools for backlink analysis come into play. In this guide, we’ll delve into the variety of tools for checking backlinks available to digital marketing agencies and website owners, exploring how they can unlock insights, track progress, and fine-tune strategies to harness the full potential of backlinks in driving organic traffic and elevating online presence.

8 Essential Tools For Checking Backlinks:

  1. Ahrefs
  2. Check My Links
  3. SEMrush
  4. Link Research Tool
  5. Linkody
  6. SEO PowerSuite
  7. Cognitive SEO
  8. Small SEO Tools

1. Ahrefs

Ahrefs is arguably one of the most comprehensive SEO tools available today, celebrated not only for its backlink analysis capabilities but also for its all-encompassing suite that caters to various SEO needs. It offers a detailed backlink profile for any URL, highlighting the quality of backlinks, referring domains, and the overall health of your backlink profile.

Check Competitor backlinks

From personal experience, the ease with which Ahrefs allows you to segment and analyze the data makes it an indispensable tool for SEO professionals and website owners alike.

Check My Links is the pocket knife of backlink tools – simple, handy, and unexpectedly powerful. Primarily a Chrome extension, it’s perfect for quickly checking the links on a page (including your own) to ensure they’re working as they should. It streamlines the process of checking web pages for broken links. Ensuring that your site is free from such links is crucial, not only for SEO but also for providing a seamless user experience.

Link building opportunities

I find it incredibly useful for a quick health check on my site or when I’m scouting for link-building opportunities on other sites.


SEMrush is a multifaceted SEO tool that provides a vast array of functionalities, including a robust backlink checker. Its Backlink Analytics section offers insights into your backlink profile, competitor analysis, and industry benchmarks. By understanding the strategies of your competitors, you can better position your own SEO strategy to compete.

Free Backlink checker tool

What sets Semrush apart is its integration of backlink analytics with other aspects of SEO and marketing intelligence. This holistic approach can significantly improve strategic planning and implementation.

This one is like the Sherlock Holmes of backlink tools. Link Research Tool digs deep into the data, giving you comprehensive insights that can help you make informed decisions. Its magic lies in its ability to combine data from various sources, providing you with a richer, more complete backlink picture. 

Total number of backlinks

I’ve always been amazed at how it uncovers links that other tools for checking backlinks might miss. It’s a bit like having a detective on your side, sifting through the internet’s clutter to find the gems.

5. Linkody

When it comes to monitoring backlinks, Linkody is an invaluable asset for any SEO professional. It provides a comprehensive overview of your backlinks profile, allowing you to track and analyse your links 24/7. One of Linkody’s standout features is its ability to notify you when you gain or lose a backlink, making it easier to respond promptly to changes in your backlink profile.

free backlink checker tools

From my experience, Linkody has been a game-changer. It offers actionable insights that can help refine your link-building strategy, such as identifying your most valuable backlinks and highlighting potentially harmful ones.

6. SEO PowerSuite

SEO PowerSuite is a robust set of tools designed to cater to a variety of SEO needs, including backlink analysis. Its LinkAssistant feature, in particular, is tailored for backlink management. It not only helps you discover new link opportunities but also assists in managing your ongoing link-building efforts.

Best tools for checking backlinks

The thing that impressed me most about SEO PowerSuite was its comprehensive nature. It covers every aspect of SEO, making it a one-stop shop for professionals.

7. Cognitive SEO

Cognitive SEO provides a detailed analysis of your backlink profile, offering insights into how it affects your website’s SEO performance. Its standout feature is the ‘Unnatural Link Detection,’ which helps in identifying potentially harmful backlinks. This tool underscores the importance of not just building a high quantity of backlinks but ensuring their quality and relevance to your site.

Tools for backlink analysis

From a personal standpoint, Cognitive SEO has been instrumental in refining my backlink strategy. Its intuitive analysis and actionable recommendations have made it easier to optimize my backlink profile.

8. Small SEO Tools

Small SEO Tools offers a suite of free SEO tools, including a simple yet effective backlink checker. This tool is particularly suitable for those just starting with SEO or with limited budgets. While it may not provide the depth of data seen in some of the more advanced tools, it gives a good overview of your backlink profile.

Backlink checker tools

I’ve found Small SEO Tools to be a great starting point for preliminary backlink analysis, especially when conducting quick checks or when resources are limited.


In conclusion, managing backlinks is no small feat, but with the right tools for checking backlinks, it can become a strategic advantage for your SEO efforts. Each of the backlink checker tools mentioned provides unique functionalities that cater to different aspects of backlink management. Integrating these tools into your SEO strategy can not only save you time but also significantly improve your website’s performance on search engines. Remember, in the realm of SEO, precision and strategy are key—equip yourself with the right tools, and you’re well on your way to success.

Check out our latest blog about the Top 10 Marketing Automation Tools