Game of Social Media – How Brands Are Marketing With Game of Thrones

Vedh Jagadish in
July 21, 2017

Game-of-Social-Media-How-Brands-Are-Marketing-With-Game-of-Thrones

Stay relevant, or die trying! This is the mantra for social media marketing success.

Pioneered by Amul even before the word was coined, newsjacking is a popular technique in the social media marketing world. This marketing strategy is the art of leveraging trending topics to amplify the brand exposure. Since such trending stories have already captured the attention of the masses, brands leverage this to boost their social media engagement and gain maximum exposure.

Newsjacking is an art as it all comes down to picking the right topic at the right time and of course creating the best content. You can go completely wrong with this PR stunt if you do not have these factors under lock, but that’s a whole other topic and we have more “important” things to talk about!

Winter is here! With an enormous fan base, HBO’s most successful and the most pirated TV show, Game of Thrones, provides enough material brands to thrive upon. For about 2 months, the franchise keeps the viewers enthralled with its amazing storyline backed by greater production and brands leverage this to the fullest.

Here are our favourite picks-

1. Hotstar

India’s popular streaming platform Hotstar¬†provides exclusive access for Season 7 of the Game of Thrones takes on torrents, in true Game of Thrones style-

Hotstar-Game-of-Thrones-social-media

Source: Hotstar

2. Airtel

The telecom giant claims the iron throne as the smart network to rule them all-

Airtel-Game-of-Thrones-smart-network-to-rule-them-all

Source: Airtel

3. Bengaluru City Police

The social media savvy task force, Bengaluru City Police, promotes road traffic safety with the Lord Commander of The Night’s Watch-

4. Zomato

The online food aggregator Zomato lets us know the one true destination for our hunger-

5. Pringles

Pringles jumps in on the excitement for the season premiere-

Pringles-Game-of-thrones-social-media-marketing

Source: Pringles

6. Terribly Tiny Tales

Terribly Tiny Tales team do what they do best and join in on the Game of Thrones fan-wagon-

7. Someecards

A witty Game of Thrones themed greeting card for National Siblings Day from Someecards-

Someecards-social-media-marketing-with-game-of-thrones

Source: Someecards

8. KFC

KFC promotes their Smokey Grilled chicken with the launch of Game of Thrones Season 7-

KFC-Winter-is-coming-social-media-post

Source: KFC

9. Zivame

Sale during Game of Thrones? Zivame makes the best use of this opportunity with their Game of Threes sale-

Zivame-social-media-game-of-thrones

Source: Zivame

10. Samsung

Samsung endorses their quality of screens on their range of electronics and join in on the Game of Thrones fever-

Samsung-social-media-game-of-thrones

Source: Samsung

We at First Launch had to share our Game of Thrones excitement with Monday Mantra series-

This is why I love social media marketing! A playfield to let your creativity flow, with brands of all sizes taking to social media to boost their social presence.

Let us know in the comments about your favourite Game of Thrones posts. For now, I’ll leave you with this – “When you play the Game of Thrones, you win or you die. There is no middle ground.”

Looking to boost your social media presence? Reach us at hello@firstlaunch.in and let us help you grow your brand presence.

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