Importance of High Search and Low Competition Keywords in Blogging
by firstlaunch_admin on Tuesday Mar 20
While starting a blog all by yourself, the only thing you go after is the best keywords for every search. But keyword ranking is the foremost problem in front of every new blogger. While you’re making the list of some relevant search terms, remember your online competitors are doing the same thing, and they have not just ranked only on the first page of a search engine, but they are on top.
At this point, you sometimes might think about whether you could run over your competitors or not. Well, you obviously can, but all you need to do is to be careful with choosing your keywords. You have to make sure you choose low-competition keywords for your future customers.
Many of you might be wondering what the term ‘keyword’ is and why I am emphasizing it so much. Firstly, you should know what keywords are and why it is crucial in a blog.
What are Keywords?
Keywords are phrases and words that are typed by internet users in a search box of any search engine, for instance, Google, Bing, etc., to find websites that match their requirements. Some keywords get tons of different searches, while others get few. There are some high-trafficked keywords which are very competitive online. This is because many competitors chase after getting referrals and traffic from internet users when they search for those keywords. You must invest your time and thoughts in keyword research when choosing a keyword for your blog.
Once you have done researching keywords for your blog/website, you can create a plan on how to put those keywords to work for your website/blog. You will find plenty of tools that are available online, which help you to think about ways to put on the focused keywords. This will help in gaining a qualified amount of traffic to your website’s pages.
Calculating Keyword Difficulty
There are many online tools to calculate the competitiveness of any keyword. The keyword difficulty from 1-100% shows you an approximate of how difficult it would be for you to snatch the position of your competitor in Google’s top 20 with a specific keyword. But keep in mind the higher the percentage, the more work you’ll need to do to attain a higher rank than your competitors for focused keywords.
- If the keyword difficulty is above 80%, it is categorized under difficult keywords. You’ll have to spend a lot of money and effort on link building and SEO, as well as time, before you will be qualified to enter the google top 20. But if you have a new site, try not to target on high competitive keywords.
- In case the keyword difficulty ranges from 60-80%, it comes under the category of average difficulty. To enter the Google top 20 with these keyword difficulties won’t be easy either. Although, with high-quality content and proper backlinks, you’ll succeed in outranking your competitor’s rank.
- If the keyword difficulty is below 60%, it is considered as the easiest to rank for, though hard to find. Finding low-competition and high-volume keywords will need patience and hard work. After gathering a good amount of the search terms, execute them all over your website or blog. It will generate the chances of ranking high for the high-volume search words.
Keyword Search Volume
Keyword search volume involves the number of searches for specific keywords in a given period. It is usually estimated over a set period to provide a general idea to the marketers about the search term’s competitiveness and total volume. This statistic is contextualized within a specific time to enable SEOs and marketers to see how the keywords operate traffic over time.
Now the question is, why does a keyword search volume matters? Search volume is necessary because it helps attract new visitors and traffic to your site. Focusing on the keywords in your content that contain real search volume is significant. Otherwise, no one will find your content if they are not even searching for the targeted keywords. Though, if you’re aiming for keywords with extremely high search volume, it will become difficult for you to rank your content and compete with large-scale websites.
Ahrefs: Ahrefs is one of the most influential social media and SEO tools with vast features. It is also called a backlink checker by most SEOs. Ahrefs competes with majestic and analytical tools with indices like SEMrush and Moz.
Google Keyword Planner: It is an effective tool for getting a general idea of your ideal market and keywords. The only con is that your rivals might be using the same tool as you, which could end up getting the same results as they do.
SEMrush: can be called the best SEO keyword tool in today’s market. It has various features that allow you to examine your website in-depth.
Just remember each tool has different benefits and downfalls. Each of them is different on its own. take your time to find the best tool for yourself that, according to you, will work best.
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