Friendship Day social media posts have become a popular way for brands to celebrate the occasion, connect with their audience, and boost engagement online. Friendship Day is celebrated on various dates around the world, and in India, it falls on the first Sunday of August.
For many active social media brands, this special occasion presents the perfect opportunity to promote their products and services through creative campaigns, exclusive offers, or engaging content that resonates with their audience.
Every year, several brands create memorable Friendship Day social media posts that stand out for their creativity, storytelling, and emotional appeal. Here are some of our favourite brand campaigns celebrating International Friendship Day.
1) Akshaya Patra Foundation
The Akshaya Patra Foundation, an NGO, strives to eliminate classroom hunger. The NGO implemented the Mid-Day Meal Scheme in government and government-aided schools. This further created this engaging contest where it encouraged the followers to define ‘Friendship’. They also shared that the comment with the most likes would be featured on their Friendship Day post.
2) Nivea
NIVEA, a German personal care brand that specialises in body care, wished its followers Friendship Day. Nevia did this through a social media post with an offbeat quote about Friends.
3) Laffaz
Laffaz is a Delhi-based outspoken media which aims to boast noteworthy content, facts, and news. Laffaz asked the followers to share their Friendship stories. What more? The best one even had a chance to win an Amazon Gift Voucher.
4) Sterling Holidays
Sterling Holiday Resorts has a network of leisure resorts at some of the best holiday destinations in India. They uploaded a ‘Tag your Friend’ relatable post as part of their Friendship Day campaign. We all have that one friend who usually postpones any plan, and Sterling Holidays used this to their best benefit. They asked the followers to tag such friends for some fun engagement on social media.
5)Piktochart
Piktochart, a web-based infographic application that allows users to create infographics and visuals using themed templates easily, uploaded an aw-dorable social media post with a Friendship quote by Ralph Waldo Emerson.
6) Chef Bakers
The Bangalore -based bakery, which stands for delivering the most delectable bakery products to the customers, provided Coupon Codes to the followers to celebrate Friendship day on social media.
7)MyGlamm
The Mumbai-based company, which offers makeup kits and cosmetic products, asked the followers to celebrate Friendship day across their social media channels by referring a friend who, in turn, will receive a gift card from MyGlamm.
8)MyyShopp
The Mumbai-based company, which helps Retailers and Business Owners to go online with their own e-Commerce websites, enabling them to start selling, is currently running a #EasyHai Campaign. MyyShopp encouraged the followers to start a business online with their friends this Friendship Day.
9) Airtel
How can we ever forget Airtel’s #HarEkFriendZarooriHotaHai ad campaign? Well, we all are the victims of Chat Groups one way or the other. Airtel encouraged the followers to share a funny chat group story to win exciting prizes.
10) Vivo
Friendship can be between anyone and not necessarily between two humans. Vivo came up with an amazing campaign that encouraged the followers to adopt a pet this Friendship Day through a unique social media post.
Did you find any interesting posts by your favourite brands who took to social media to celebrate International Friendship Day? Do comment below, and we would love to see some more!
