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The Priciest Brands: A Look at the World’s Most Expensive Logos

by Waqar Ahmed on Thursday Jan 25

Welcome to our blog post on the 10 most expensive logos in the world! Logos are a crucial part of a brand’s identity, and some companies including those who have partnered with a top-notch design agency in Bangalore, have invested staggering amounts of money to create a logo that perfectly represents their brand. Even in today’s world of constantly evolving logo design trends for 2024, a well-crafted logo can leave a lasting impression. In this post, we will explore 10 logos that have not only caught the eyes of consumers but also required significant financial investment. Let’s dive in!

Top 10 Most Expensive Logos in the World

10. Belfast
9. Melbourne
8. 2012 London Olympics
7. Pepsi
6. BBC
5. ANZ
4. Posten Norge
3. Accenture
2. British Petroleum
1. Symantec

10. Belfast – $280,000

Let’s start with Belfast, a city known for its vibrant culture and rich history. The Belfast logo was unveiled in 2008 as part of a rebranding effort to showcase the city’s transformation and attract tourists and investors.

10 Most Expensive Logos in The World

This logo features a captivating combination of bold typography and vivid colours that reflect the city’s energy. With an estimated cost of $280,000, the Belfast logo demonstrates the commitment the city has made to reinvent itself.

9. Melbourne – $625,000

Moving Down Under, we encounter the Melbourne logo, which was developed for the 2009 rebranding of the city. This logo embraces the city’s spirit of diversity and creativity with its colourful and dynamic design.

Most Expensive Logos in The World

The creation of a new, modern logo for the city cost $625,000.

8. 2012 London Olympics – $625,000

The 2012 London Olympics logo sparked controversies and debates when it was unveiled. Inspired by the urban landscape of London, this logo sought to capture the city’s essence and modernity.

Most Expensive Logos

Its unconventional design, incorporating jagged shapes and vibrant colours, divided opinions among the public. However, with a price tag of  $625,000, it certainly made a lasting impression on the world.

7. Pepsi – $ 1 Million

Now, let’s turn our attention to the corporate world and explore the iconic Pepsi logo. With its signature red, white, and blue circular design, the Pepsi logo is instantly recognizable worldwide.

expensive logos

Designers from Arnell Group rebranded Pepsi in 2008, for which they took 1.2 million dollars. Some, however, argued that it was a waste of money since Pepsi would never be able to create a logo as timeless as Coca-Cola’s.

6. BBC – $1.8 Million

The British Broadcasting Corporation (BBC) is a renowned institution in the media industry, and its logo is emblematic of its esteemed reputation. The BBC logo, featuring three blocks with the letters “BBC” inside, exudes simplicity and elegance.

BBC logo

In 1997, Lambie-Nairn redesigned its logo, which cost $1.8 million. This demonstrates the BBC’s commitment to maintaining a strong and recognizable brand.

5. ANZ – $15 Million

Banking logos often convey trust, stability, and reliability, and the ANZ logo is no exception. ANZ, one of Australia’s largest banks, opted for a minimalist design that combines the iconic shape of an eagle with simple typography. This logo represents strength and security, reflecting the values associated with the banking industry.

ANZ logo

Two years and $15 million were put into the rebranding of the New Zealand and Australian banking group. It was used to create a marketing strategy, a logo, and a corporate style. Rebranding was successful.

4. Posten Norge – $55 Million

Posten Norge, the Norwegian postal service, embraced a unique approach in its logo design. Featuring a silhouette of a runner holding a parcel, the logo symbolizes efficiency and speed in delivering postal services.

Posten Norge expensive logo

A complete rebranding of the company took place in 2008, which cost 55 million dollars, this money went toward developing new marketing strategies and updating the logo. As a result, the company’s brand has become more positive and recognizable.

3. Accenture – $100 Million

Accenture, a global consulting and professional services company, has a logo that signifies its commitment to helping clients thrive in a changing business landscape. The logo consists of a dynamic symbol representing forward progress and a bold, distinctive font.

Accenture expensive Logo

Landor Associates designed a logo that is simple but powerful for Accenture. There was a forced rebranding that was quite expensive. With a reported cost of $100 million, the Accenture logo showcases the significant investment made to establish a strong and recognizable brand in the consulting industry.

2. British Petroleum – $211 Million

British Petroleum (BP) is a major player in the energy sector, and its logo underwent a significant transformation in 2000. The vibrant green and yellow sunburst logo instantly conveys BP’s commitment to renewable energy and sustainability. 

world most expensive logo - British petroleum logo price

The advertising agency Landor Associates redesigned its logo and tagline with the aim of creating a company that you can trust and believe in.

1. Symantec – 1 Billion 280 Million dollars

Closing our list is Symantec, a cybersecurity company that provides solutions for businesses and individuals. This rebranding went down in history as being among the most expensive and ineffective.

Symantec Logo - most expensive logo in the world

Symantec’s logo features a symbol that represents security and protection, combined with a clean and modern font. This logo is a testament to Symantec’s dedication to safeguarding its clients’ digital lives. 

In conclusion, logos are much more than simple visuals; they embody a brand’s values, aspirations, and identity. The 10 most expensive logos we explored today demonstrate the significant investment made by companies and organizations to create powerful and memorable brand images.

Transform your vision into a captivating reality with First Launch, the best logo design company in Bangalore, where innovation meets aesthetics. Elevate your brand presence, fascinate your audience, and stand out with our unique designs. Let’s craft success together!

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