From conducting an SEO Audit to analyzing the performance of SEO activities, each milestone requires a new tool to gauge the success or the failure of the SEO efforts. And to find the perfect tool that suits your requirement also is a time-consuming task
But tools like Nightwatch have made the life of every Search Engine Optimizer super easy.
Their SEO analytics tool not only suggests keywords opportunities and ranking changes but does a lot other things like keyword segmentation, advanced visualization, site traffic changes, backlink monitoring, and automated reporting. And that is how it solves all the problems that a marketer faces every now and then.
Features
- Backlink Monitoring
- Site and Traffic Changes
- Advance Visualization
- Automated Reporting
- Powerful Segmentation
- Keyword Research
- Ranking and Visibility report
Pros and Cons of the Tool
Pros
- The interface seems new and intriguing.
- A one stop tool for keyword optimization and analytics.
- It comes with 7 different pricing package.
Cons
- There are some glitch on the tool. Though accepting the conformation the tool says please confirm the email. After refreshing the screen the tool accepted the conformation.
- One has to add 3 competitors in the set up to get started with the tool.
- The interface is very futuristic but requires time to understand.
Pricing Structure :
Nightwatch offers different subscription plan options, monthly or yearly, for different needs depending on the number of tracked keywords, backlinks, and features. While freelance marketers on budget would start with a smaller plan with 100 keywords, agencies and enterprises go for bigger plans and custom solutions.