A prime aspect of digital marketing is running campaigns. Be it for branding, lead generation or engagement, managing a campaign eats up a lot of time and grey matter. From ideating the campaign to executing it to reporting it, a running a campaign is no joke.
But our sad days are behind us thanks to Thrive Tracker!
A campaign management tool, Thrive Tracker, aims to help marketers achieve the maximum out of a campaign by aiding in managing the progress and activities of a campaign by providing performance marketers and media buyers with the opportunity to gather strategic insight for optimizing buying and selling practices, while they focus on the more important things – competition, strategy, and scale.
ThriveTracker offers an extremely flexible platform, ready and able to adapt to the needs of the user. Want to track 8 figures of mobile installation clicks on a daily basis with upsell opportunities over a 90-day period – done. Want to provide a primary landing page with 3 different paths, each of which can split-test secondary landing page rotations with unique offer rotations to follow – done. Their tracking solution allows for a business to efficiently develop, manage, and optimize hundreds of campaigns, while also supporting sub-user access roles and a built-in bot filter.
Pros and Cons of the Tool
ThriveTracker offers a free trial after which you can choose from plans starting at $99 per month to $799 per month or draw up a custom plan for your specialized needs.