Search Engine optimization
Search Engine Optimization (SEO) is a lifeline for any business that is online. And, for a digital marketing agency, SEO is everything!
The battle to get on the first page of Google is brutal! It requires time, patience and most of all, a lot of analysis. The journey doesn’t end there as, once you are on the first page of Google, you need to repeat the whole process to stay on top. It all comes down to whether you got what it takes to be on the top and stay on the top. So in a nutshell, SEO is a never-ending digital marketing activity but is totally worth it.
Since the First Launch website was fairly new, we had a tough time with our ranking on Google’s Search Engine Results Page (SERP). Our website had an average site speed of under 1.8 seconds and page size of about 2.0 MB.
We could not rank for our own digital marketing agency name, “First Launch” when searched on Google. We were falling short to the US space agency, NASA’s, SERP listing. The results of our SEO efforts were taking time to show and we wanted to hack our way onto the first page of Google.
We took it up as a challenge on ourselves to have our website shown as the first result on Google’s SERP, over NASA, in 30 days. We broke our approach into two parts.
First, we set out to assimilate our position on Google’s SERP by executing an SEO Audit. We found out the rankable keywords, on-page and off-page optimizations that could be done and chalked out an effective SEO strategy to boost our Google ranking.
We concluded that focusing on our local SEO to dominate the local search would be the right way to start, over the normal SEO campaigns as local SEO campaigns yield faster results.
Since local SEO gives quicker results, we could optimize our strategies dynamically to gain the desired result and build on this base with the normal SEO campaigns.
Then we took to competitor analysis to understand the keywords that our competitors were using and shortlisted the rankable keywords that could be incorporated throughout our website. In parallel to this activity, we also analyzed our website on Google Search Console to find out our favourable keywords.
Once we formulated our SEO strategy, it was time to get our hands dirty. We divided our On-page SEO efforts into tech-enabled SEO and non-tech enabled SEO and pushed the two parallelly.
Next, we turned towards Off-Page SEO activities of targeted site submissions, guest post submissions, social bookmarking, directory submissions and search engine submissions.
We continued on the execution front with regular Google searches of the phrase “first launch” to check whether we had achieved what we had set out for.
So, did we get our website on the first page of Google SERP within 30 days?
No, we were able to hack our way to the top of Google’s SERP within 21 days!
High-fives all around, as we rejoiced looking at the fruits of our efforts.
Now, back to the drawing board we go as we may have won the war, but the SEO battle remains (forever).