What are SEO Tools? Best Free SEO Tools in 2023
by on Wednesday Aug 02
For decades, SEO has been practised by digital marketers as a standard practice to improve their website ranking in the search engine results pages (SERPs). This has been accomplished by implementing different types of SEO strategies and optimising the website’s content, structure, and backlinks.
With SEO becoming an ever-essential practice that experts swear by, a number of tools came into sight to assist the experts with better data, accuracy and optimisation scope. These tools not only summarised the efforts made by people but also helped identify the opportunities that could be useful to make your website more dominant in the digital world.
At present, there is a new digital tool being created almost every day to help with SEO, create content, generate backlinks and whatnot! But only a credible tool can be trusted when you are working for a client or when the impact you are looking for is significant. For that, you need reliable sources for your website SEO metrics, and that’s where we help you identify the best SEO tools out there for anyone to rank their websites in the SERPs.
Some of these tools work around a specific metric, whereas some give in-depth data on everything SEO. It includes data around keywords, content, backlinks, authority, etc. Therefore, while using tools, we make sure that we use multiple reliable ones to create the best outcome for our and our client’s websites.
In this blog, we are talking about the best of all the SEO tools out there, moreover, the top 10 FREE SEO Tools that can help you optimise your website to its full potential and land at the top. All the SEO tools mentioned below will assist you through your SEO process and help you save time and effort by automating many of the tasks involved in SEO.
When the mindset is to work Smart, not hard – you know how to make things work correctly for you. With SEO tools, you not only know the good and bad about your website but also can analyse many competitor strategies and shortcomings to generate a plan that puts you at a competitive advantage. From backlinks to keywords and rankings, these tools can help you with comprehensive insight into your industry position. Using an SEO tool also saves you a lot of time and resources, which can be better utilised in creating valuable content or strategies for your marketing goals.
Here are ten such SEO tools that will help you scale your optimisation efforts to the next level –
- Google Search Console
- Google Keyword Planner
- Answer the Public
- Screaming Frog
- Keyword Tool
Launched in 2010, Google Search Console is one of the first SEO tools hosted by Google. Webmasters use this web service tool to analyse Google search’s organic traffic, measure performance, analyse metrics & search terms, fix errors and monitor their website.
Google Search Console is a free tool and can be used by integrating a code on your website that tracks data and send it to the Console. It is an integral part of the Google Ecosystems and one of the core essentials to track website performance.
Google Keyword Planner was introduced to the Google Ads interface in 2018 by the company as a keyword research tool that explores new potential keyword suggestions and forecasts the performance of your campaigns.
This tool has become a go-to assistant for SEOs, to analyse the keyword search volume, relevant keywords and estimate website traffic and performance. This helps get a clear vision of which keyword can help rank your page in the search results.
Answer the Public was created as a content marketing project and a link-building exercise by Coverage Book but soon became a massive source of Long Tail Keywords and search queries for marketers who want to know what questions the public needs answers to.
Currently owned by NeilPatel, this tool presents all the searches with questions, prepositions and alphabets by simply enteric your topic with the information you intend to find. It is an incredible tool if you are trying to discover hidden keywords for a particular niche.
There are multiple versions for Answer The Public, including free and paid, which help you generate keyword ideas based on people’s questions.
In 2006, SEOQuake entered the digital marketing world as Free Plugin for internet browsers that provide organic search for websites. It is a very useful tool for a full SEO audit or a web page SEO analysis and more parameters.
SEOQuake comes with its own SEO features like the SEObar, Dashboard, Keyword Analysis, Keyword Density Checker, Backlink Checker and the option to export all the data for your reports.
Screaming Frog, founded in 2010, is a one-of-a-kind crawling tool for website analysis you need in your collection.
This tool is different from other competitor tools because it is a java based crawler and can be installed on your computers. It can crawl any website and collects data related to the site’s health and on-site factors, such as errors, opportunities and missing elements of your website.
Screaming Frog SEO Spider has both Free and Paid Versions and is used by some of the most successful businesses worldwide, such as Amazon, Disney and Apple.
WooRank is a free SEO tool that offers a website analysis tool. In 2011, WooRank was launched as a cloud-based Digital Marketing Software that provides end-to-end solutions for website SEO.
WooRanks provides easy-to-use SEO Audits and gives an in-depth insight into the On-page SEO factors. You can also connect your Google & Meta Ad accounts with the tool for better insight into your traffic and performance.
This Webmaster Tool was launched in 2011; Majestic is a one-of-a-kind SEO tool focused 100% on backlinks. SEO Experts and Agencies use this Backlink Checker and Link Building Tool worldwide to leverage data for client marketing activities.
Its link intelligence feature is a great tool for Link Building, Reputation Management, Competitor analysis, Website Traffic development, and News Monitoring.
Found in 2004, Moz is one of the top SEO tools in the Digital Marketing Industry. Formerly known as SEOmoz, it started as a blog and platform for SEO experts to discuss their ideas online. Since then, this SEO tool has evolved as a prominent software and informative platform for Digital Marketers worldwide.
Moz is a free SEO tool that offers many features, including a keyword difficulty checker, a backlink checker, and a site crawl, along with self-defined PA & DA, i.e., Page and Domain Authority.
Siteliner is a free SEO tool that allows you to compare your website to others and identify areas where you can improve your content. You can overview the on-page elements of your website and analyse the issues like duplicate content and, broken links, redirected internal and external links that might be hindering the growth of your website.
Siteliner has both Free and Paid versions which are both very fast for retrieving results. You can also export your data quickly as PDFs, Excel Sheets and CSV Files, which comes in handy with brand reporting.
Keyword Tool is a free SEO tool that helps you find less competitive long-tail keywords. As an SEO Expert, this tool can be really helpful in understanding the different keywords and products people are searching for, along with the related hashtags and keyword suggestions.
With its Paid version – Keyword Tool Pro, you can also get insights about search volume data based on demographics and languages.
These are just a few of the many Free SEO tools available online. Using these tools efficiently, you can improve your website’s SEO and rank higher in search engine results pages. Use multiple tools to get better insight into your website’s SEO and pay close attention to data optimisation. You can also work with an SEO specialist or a dedicated SEO Agency for optimised results and growth for your website.
I hope these tips help you get the most out of SEO tools and rank better.