Looking for Digital Marketing Data Analyst

by Akash Agrawal on Friday Feb 14

We are a design and tech-driven digital marketing team with a data-centric approach to optimizations and re-strategization of our campaigns to maximize their effectiveness across digital channels. 

In order to provide further marketing and user behavior insights to our clients, we are in need of a curious Digital Marketing Data Analyst who has the knack of reading through data and quench her/his curiosity by getting down to the root cause of performance of the campaigns and share critical insights with the rest of the Digital Marketing team. 

As they say, “Torture the data, and it will confess to anything”. That is exactly what we are looking for in our Data Analyst – Find ways to collect the data (as intricate as possible) and then get the data to confess the truth. 

We’re looking for a witty genius who can-

  • Analyze the effectiveness of digital marketing campaigns and provide insights to the team through various performance metrics such as page clicks, search engine traffic, keyword hits, and other data
  • Perform regular analysis of inbound traffic source 
  • Find the root cause of traffic anomalies, if any detected
  • Configure tracking tools for each brand to find in-depth insights on customer journeys, funnel analysis, multi-channel attribution, etc.
  • Provide data-based actionable insights for the digital marketing team to optimize campaign strategies accordingly
  • Reporting on key metrics, analyzing and interpreting trends on available analytics data

The Digital Marketing Data Analyst is expected to have the following skills to be able to make the most out of this opportunity:

  • Digital Marketing Fundamentals
  • HTML 
  • CSS 
  • JavaScript
  • Google Analytics 
  • Google Tag Manager

Here’s our offer that you can’t refuse-

  • 3-month internship opportunity with a pre-placement offer based on performance
  • 5-day working week
  • Stipend – INR 10,000 per month
  • Internship Certificate
  • Unlimited coffee or tea (or whatever floats your boat)
  • A mini-orchestra to bring out the rockstar in you

If you think that you’re up for it, here’s what you need to do-

Visit https://firstlaunch.in/careers and apply for the position of “Digital Marketing Data Analyst” position along with a link to your resume (Google Drive/Dropbox) and also stating why you think that you’re the perfect fit for this role.